The HoneyBaked Ham Company and Café has launched an aggressive franchise expansion program to develop 15 to 20 new locations in the year ahead, awarding additional franchises in target markets across the country. "We're extremely excited about our franchise growth plans," said Mark Demis, Director of Development and Real Estate. "Our franchise growth strategy includes expansion into new markets and brand growth within select existing regions. We're building momentum for our franchise opportunities and are looking for entrepreneurs who share our values and interests to join the HoneyBaked family." The Georgia-based company is looking to expand its national footprint through a franchising model blanketing much of the nation. This includes a recent expansion into the Northeast, with newly opened locations in West Caldwell in New Jersey and Erie in Pennsylvania. Introduced in 1957, HoneyBaked is a premium food retailer with more than 400 locations nationwide, 190 of which are franchised. Originally a specialty food retailer providing its HoneyBaked Ham and turkey breasts, along with a host of other food options, in 1998 the café concept was added supplementing its core products with a full menu of lunch, meal replacement and catering options. All new franchise locations offer dine-in cafes and catering, including signature sandwiches, salads and freshly made side items and desserts.
CATEGORY: Casual Cafe
Chain Name: HoneyBaked Ham Company and Cafe
Company Name: HoneyBaked Ham Co.
Street Address: 5445 Triangle Pkwy., Suite 400, Norcross, Georgia 30092
Tel: 678/966-3100 & 866/968-7424 Fax: 678/966-3134
Email: Website: www.honeybaked.com
Menu Specialty: Signature sandwiches, salads and freshly made side items and desserts.
Introduced: Introduced in Detroit, Michigan in 1957 by Harry J. Hoenselaar and started franchising in 1998. The café component was also added in 1998.
No. of Locations: Over 400 locations nationwide, 190 of which are franchised.
Areas of Operation: National
Types of Location:
BusinessType (corp., franchise, jv): Franchise
Size Req’d:
Special Requirements (patio, drive-thru, etc):
Contact Name: Maggie DeCan – President, COO
Mark Demis - Director of Development, Real Estate (mdemis@hbham.com)
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY: HoneyBaked Ham Co., Norcross, Georgia
Related Chains:
Last Report: Restaurant & QSR Expansion Report #134 Last Update:
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