Franchisee Suresh Peddu, the owner of three Subway restaurants in Manhattan, has become the first franchisee in the United States to co-brand with Robeks Fresh Juices & Smoothies. Suresh’s Subway location in Manhattan’s Union Square is a test site for presenting the two national brands side-by-side and essentially in the same space. The Subway restaurant chain and Robeks are evaluating this promising co-branding opportunity. They are studying fine details such as eating trends, foot traffic and the specifics of ordering. In the meantime, Suresh says the match between the two brands is perfect, “like a hand fitting in a glove.” A multi-unit Subway owner for over ten years, Peddu noted, “Robeks gives me one more tool to promote a more nutritious diet for my customers. Our menu is filled with delicious choices, including ones that are more nutritious. Robeks is a perfect fit for us. Plus, Robeks products are the best. I’ve been drinking the fresh-squeezed juices on a regular basis. It’s not hard to become passionate about the Robeks menu.”
Peddu Corp. – (212/426-2070)
Subway (Franchise HQ) - 325 Bic Dr., Milford Connecticut 06461-3059 (203/877-4281 & 800/888-4848 www.subway.com)
Robeks Corp. – 5220 Pacific Concourse Dr., Suite 395, Los Angeles, California 90045 (310/727-0500 www.robeks.com)