Restaurant & QSR Expansion Report

Continuing the Momentum……..

Checkers & Rally’s Restaurants Inc. is building on the momentum the brand experienced to close out 2014, ending March with ten new franchisee partnerships and plans to add 40 to 50 new locations throughout the country. In December 2014, Checkers and Rally’s surpassed 800 locations and in the first three months of 2015, the brand opened seven new restaurants. “We have developed a formula for success that is attracting the attention of quick service industry veterans who recognize the unique opportunity to grow with the Checkers and Rally’s brand,” said Jennifer Durham, Vice President, Franchise Development.  In addition to approving 28 new franchisees and opening 35 new restaurants in 2014, the brand closed out the year by opening eight new restaurants in December alone. The company also entered a partnership with distributor Willow Run Foods Inc., in the final quarter of 2014 that will help further the brand’s reach into upstate New York and the New England area. In January, three experienced food franchisees were added in Virginia New Jersey, eastern Pennsylvania, New York metro and Long Island areas. Three additional franchisee signings followed in February for units in Houston, Memphis and Georgia and two more were signed in March. Based in Tampa, Florida, Checkers & Rally’s Restaurants Inc., the drive-thru restaurant chain operates and franchises both Checkers and Rally’s restaurants. Ownership opportunities continue to spring up across the nation, including in Atlanta, Baltimore, Chicago, Cincinnati, Cleveland, Columbus, Detroit, Los Angeles, Miami, Philadelphia, New York and Washington DC. Both chains offer several building designs that are adaptable to a variety of locations. They range from in-line format walk-in units designed for high density urban areas and non-traditional sites such as airports and malls to double drive-thru freestanding locations.


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CATEGORY:   Quick Service Drive-Thru

Chain Name:  Checkers / Rally’s

Company Name:  Checkers & Rally’s Drive-In Restaurants Inc.

Street Address:   4300 West Cypress St., Suite 600, Tampa, Florida  33607

Tel:    813/283-7000                         Fax:  813/283-7208

Email:   [email protected]                  Website:    www.checkers.com

Menu Specialty:  Seasoned and seared burgers, hot dogs, wings, sandwiches, etc

Introduced:  1986 in Mobile, Alabama

No. of Locations:  Over 800

Areas of Operation:  National

Types of Location:  Freestanding, end cap, in-line, non-traditional, malls, conversions

BusinessType (corp., franchise, jv):  Corporate, Franchises

Size Req’d:

Special Requirements (patio, drive-thru, etc):

Contact Name:  Enrique ‘Rick’ Silva – President, CEO
Terri Snyder – Exec Vice President, Chief Marketing Officer
Adam Noyes – Chief Restaurant Operations, Supply Chain Officer, EVP
Todd Lindsey – Sen. Vice President, CFO
Brian R. Doster – Sen. Vice President, Gen Counsel
Jennifer Durham, Vice President, Franchise Development
Lori Malcolm – SVP Human Resources
Marc Mediate – Vice President, Operations

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Checkers/Rally’s Drive-In Restaurants Inc., Tampa, Florida

Related Chains:  Rally’s Drive-In

Last Report: Restaurant & QSR Expansion Report #135        Last Update:

NOTES, NAMES & NUMBERS:

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