Mediterranean fast-casual restaurant, Garbanzo Mediterranean Grill, has introduced its new brand identity, Garbanzo Fresh Mediterranean, emphasizing the food and culture found in Garbanzo locations across the country.“The new brand is one aspect of a larger strategic plan to modernize Garbanzo,” says President Bob Bafundo. “We are building on the success of the past eight years and will continue to provide our guests the very best. The logo and brand were updated to match the vibrant and bold flavors that are synonymous with the food and culture at Garbanzo Fresh Mediterranean.” Two Colorado locations have been updated with the new interior look. More renovations are planned for Colorado locations and other franchise markets. The launch of the updated logo and new brand identity was developed in collaboration with Brand Iron, a Denver-based branding and marketing agency. In addition to the new brand, Garbanzo is placing a greater emphasis on cooking fresh food using traditional Mediterranean methods. Every Garbanzo restaurant uses traditional gyro cones and new protein seasonings to create the flavors customary to that region. Garbanzo has also increased their speed of service by simplifying the menu and servicing only guest favorites. Founded in 2007, Garbanzo currently has 24 locations including 16 in Colorado, two each in Texas and Arizona and one each in California, Georgia and New Jersey.
Brand Iron - 2450 Larimer St #100, Denver, Colorado 80205 (303/534-1901 www.brandiron.net)
CATEGORY: Quick Casual
Chain Name: Garbanzo Fresh Mediterranean
Company Name: Garbanzo Mediterranean Grill LLC
Street Address: 6950 S. Tucson Way, Suite G, Centennial, Colorado 80112
Tel: 303/799-1900 Fax:
Email: answers@eatgarbanzo.com & realestate@eatgarbanzo.com
Website: www.eatgarbanzo.com
Menu Specialty: Fresh and healthy authentic made-to-order menu including kabobs, gyros, Greek salads, Mediterrean wraps with falafel, hummus, seasoned rice, sauces, dressings, etc. Several ingredients are local and some imported from the Mediterranean region.
Introduced: Alon Mor opened the first Garbanzo Mediterranean Grill in 2008 in Denver, Colorado
No. of Locations: About 24 in six states
Areas of Operation: National
Types of Location: Street front, Plazas, etc.
BusinessType (corp., franchise, jv): Franchises and Corporate
Size Req’d: 2000 to 2500 sq.ft., 70 seats
Special Requirements (patio, drive-thru, etc): Patio
Contact Name: Alon Mor – Founder, President, CEO (president@eatgarbanzo.com)
Bob Bafundo – Vice President, Franchise Operations
Cheryl Cassaly – Sen Director, Marketing
Ralph Decker – Director, Field Services
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY: Garbanzo Mediterranean Grill LLC, Denver, Colorado
Related Chains:
Last Report: Restaurant & QSR Expansion Report #139 Last Update:
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