California-based hot dog chain Wienerschnitzel reports that its smaller-footprint Heritage restaurant design, currently operating in El Paso, Texas, is now available for franchising. The new prototype has been engineered to lower investment and operational costs, while boosting profitability potential and expansion opportunities. The Heritage model ranges from 730 square feet to 1400 square feet, depending on desire to add indoor seating.  The layout, which features a walk-up window and drive-thru, can be built on as little as 15,000 square feet. The ability to capture small and irregular shaped land parcels will present great options. With more real estate options, the efficient design allows franchisees to expand at a faster rate in both existing and new markets. Wienerschnitzel is poised for exponential growth, both domestically and internationally. Opened on October 2014, the performance of the El Paso Heritage location has prompted Galardi Group, Wienerschnitzel’s parent company, to move forward with nine additional locations, four of which are currently under lease. The freestanding El Paso restaurant is 744 square feet on a 20,000 square foot pad and features a patio with outdoor seating. The prior generation model had a typical layout of 1500 square feet, while unit growth throughout the 1980s occurred with larger restaurants that were closer to 2500 square feet. In addition to freestanding locations, Wienerschnitzel is aggressively exploring in-line, end-cap, and urban street properties where square footage might range from 400 to 1200 square feet, and build-out could be up to 50 percent less.

CATEGORY:   Quick Service
Chain Name:  Wienerschnitzel
Company Name: Galardi Group Inc.
Street Address: 7700 Irvine Center Dr., Suite 550, Irvine, California 92618
Tel: 949/892-2699 & 877/709-3647     Fax:
Email:                             Website: www.wienerschnitzel.com
Menu Specialty: Hot dogs, chili dogs, sausages, chili cheese fries, etc.
Introduced: Founded by John Galardi in 1961 in Wilmington, California.
No. of Locations:  Over 350 locations in ten states and Guam
Areas of Operation:  National & International
Types of Location: Freestanding, plaza, street, etc.
BusinessType (corp., franchise, jv): Franchise
Size Req’d: Heritage design – 730 to 1400 sq ft. on parcel as small as 15,000 sq.ft., in-line, end-cap and urban street locations – 400 to 1200 sq.ft.
Special Requirements (patio, drive-thru, etc): Drive-thru, Patio, etc.
Contact Name:  Cindy Galardi Culpepper – Owner, CEO
Doug Koegeboehn – Chief Marketing Officer
Ted Milburn, Director of U.S. Franchise Development
Rusty Bills – Director, Operations
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY:
Related Chains: The Hamburger Stand, Tastee Freez
Last Report:  Restaurant & QSR Expansion Report #145  Last Update:
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