Topping a year of solid sales growth and menu additions, Nashville, Tennessee-based Back Yard Burgers has unveiled an aggressive new push for market share in 2016 through a contemporary redesign of its restaurants. The new design will launch next year. The modern design template incorporates contemporary comfort throughout, and the new concept features large windows that let in nearly 50 percent more natural light and create a sense of openness throughout the dining area. Additional updates include a more streamlined drive-thru experience, an open kitchen, and a designated milkshake station near the front entrance. “These updates will make the entire dining experience at Back Yard Burgers better than ever before,” said CEO David McDougall. “Our focus throughout the redesign process has remained on the creation of a better atmosphere for both our customers and our dedicated employees. This project will increase efficiency in our restaurants and ultimately increase revenue as well.”  The brand has created 30 consecutive months of positive comp sales and plans to open several new locations in the year ahead. Key Back Yard Burgers partnerships, including the availability of the brand’s popular Black Angus Back Yard Burgers patties in select WalMart stores and the addition of popular new in-restaurant limited time menu offers are driving new revenue streams, creating even more new growth opportunities for the brand in 2016. “Two years ago, our highest priority was repositioning the brand and focusing on our core values of treating our guests with genuine kindness and respect and delivering hot, fresh, delicious food,” said McDougall. “We are proud of our accomplishments, but hungry for more. The innovations driving Back Yard Burgers into the future will help make 2016 the best chapter yet in our story.”  Back Yard Burgers is a fast casual, better-burger franchise with about 60 locations in 13 states.

CATEGORY:   Quick Service
Chain Name:  Back Yard Burgers
Company Name:  Back Yard Burgers Inc.
Street Address: 500 Church St., Suite 200, Nashville, Tennessee 37219
Tel: 615/620-2300      Fax:  615/620-2301
Email:                                  Website: www.backyardburgers.com
Menu Specialty: Made-to-order gourmet Angus burgers, grilled chicken sandwiches, fresh salads, hand-dipped milkshakes and freshly baked desserts.
Introduced:  Introduced in 1987 in Cleveland, Mississippi by Lattimore M. Michael and started franchising a year later.
No. of Locations:  About 60 locations in 13 states
Areas of Operation:  National
Types of Location:  Freestanding, Pads, Streets, Plaza, etc.
BusinessType (corp., franchise, jv):  Corporate & Franchises
Size Req’d:
Special Requirements (patio, drive-thru, etc):
Contact Name:  David McDougall – CEO (dmcdougall@backyardburgers.com)
Monte Jump – COO, Marketing Officer
David Stein – Franchising (dstein@backyardburgers.com)
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY: Back Yard Burgers Inc., Nashville, Tennessee
Related Chains:
Last Report:   Restaurant & QSR Expansion Report #146 Last Update:
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