Plano, Texas-based quick casual chain, Mooyah Burgers, Fries & Shakes is targeting the tri-state area of New York, New Jersey and Connecticut for growth.  The expansion is led by a team of locally-based development agents Anthony D’Amore and his partner Tom Mascia, Matt Rusconi and his partner David Vorchheimer, along with Jay Hummer of Frimitas Entrepreneurial Development. In New York, Hummer is targeting New York City, Long Island and Westchester County for qualified franchise prospects and plans to have two restaurants in Long Island, one in New York City and one in Westchester County for 2014.  This is in addition to two new Mooyah restaurants in Pennsylvania and two more in Richmond and Northern Virginia.  In New Jersey, D’Amore will open one restaurant in Garwood by the end of the year, with additional plans to develop in Union County and Clark. In Connecticut, Rusconi recently teamed up with the University of Connecticut, and Mooyah is now the official burger of the university’s athletics department. Additionally, he and Vorchheimer have plans to add two to three restaurants over the next 18 months in New Haven County and Hartford County. Introduced in 2007, the ‘better-burger’ concept is already in about ten states and has recently opened its 50^th restaurant. The menu includes made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes and handcrafted 100-percent ice cream shakes. Mooyah uses only fresh, American lean beef and all-natural Jennie-O turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. The restaurants operate in high traffic and highly visible units of 1800 to 2400 square feet in markets with above average demographics.  In late September, franchise partner Tyrone Muldowney opened a Mooyah Burgers, Fries & Shakes on Northwest Cache Rd. in Lawton, Oklahoma.  It is the chains’ second location in the state. Muldowney also operates several Atlanta Bread and Jersey Mike’s Subs franchises in Oklahoma.

CATEGORY: Quick Casual

Chain Name:  Mooyah Burgers, Fries & Shakes

Company Name: Mooyah Franchise LLC

Street Address:  5212 Tennyson Pkwy, Suite 120, Plano,Texas 75024

Telephone: 855/666-9247        Fax:

Email:                                   Website:    www.mooyah.com

Menu Specialty:  Fresh American-beef hamburgers, fries, shakes

Introduced:  2007

No. of Locations:  Over 50 in Alabama, Arkansas, California, Colorado, Connecticut, Kansas, Oklahoma, Tennessee, Texas, Virginia.  Coming soon in Billings, Montana, in Denver, Colorado, in Baton Rouge, Louisiana and in Dubai, Bahrain, Kuwait and Qatar.

Areas of Operation:  United States

Types of Locations:  Streets, Plazas, Etc.

Chain Type (corp., franchise, jv):  Franchise

Size Req’d:  1800 to 2400 sq.ft.

Special Requirements (patio, drive-thru, etc):  High traffic, Visibility, Above average demographics

Contact Name:  Rich Hicks, Co-Founder

                           Todd Istre, Co-Founder

Bill Spae, President, CEO

                           Michael Mabry, VP Operations/Franchise Development (mmabry@mooyah.com)

Carrie Evans – Franchise Development Manager

REAL ESTATE REPRESENTATIVE:

FRANCHISE REPRESENTATIVE:

      (Northeast) Jay Hummer (508/441-9101 jay.hummer@firmitas.com) Firmitas Entrepreneurial Development.

Related Chains: 

Last Report:    Restaurant & QSR Expansion Report   #105          Last Update: