In mid-October, Spanish quick casual restaurant chain, 100 Montaditos has opened a new location in the former Green Papaya location on Elm St., west of Woodmont Ave., in Bethesda, Maryland. With its signature product, the Montadito, a traditional Spanish baked-to-order tapas-sized roll filled with the various ingredients making it a way of tasting different recipes, the 13-year old chain entered the U.S. market in early 2011 with a restaurant in Midtown Miami.  There are now about ten of the 100 Montaditos restaurants in Florida and plans call for an entry into the New York and Iowa markets later in the year along with two others in the Washington DC area that are opening next year. Inspired by early 19^th century Spanish taverns known for a combination of comfort and quick, personalized service, the design features hardwood or tile floors, granite countertops and tables, mood lighting and authentic images from the Spanish city of Cádiz. In addition to the wide array of Montaditos, diners can choose from a selection of salads, traditional Spanish wines and beers and authentic beverages such as sangria and calimocho, a blend of red wine and cola. The chain now operates about 300 franchised restaurants in Colombia, Mexico, Portugal, Spain, Italy and the United States.  The chain also enters Chile later this year.

CATEGORY:  Quick Casual

Chain Name:  100 Montaditos

Company Name:  Restalia Group

Street Address:  (U.S. Offices) 1450 Brickell Ave., Loft 9, Miami, Florida 33131

Telephone: 305/913-0099  ext 2011                           Fax:

Email:   customercare@100montaditos.com                 Website:   www.burger21.com

Menu Specialty:  Traditional Spanish baked-to-order tapas-sized roll  (Montadito)  filled with various ingredients, salads, Spanish wines, beers and authentic beverages such as sangria and calimocho, a blend of red wine and cola.

Introduced:   2000 near Huelva in southwestern Spain.  Entered the U.S. market  (Miami, Florida)  in early 2011.

No. of Locations:  Over 300  restaurants in Colombia, Mexico, Portugal, Spain, Italy and the United States.  Enters Chile later in 2013.

Areas of Operation:  United States

Types of Locations:  Street locations, shopping centers, kiosks, etc.

Chain Type (corp., franchise, jv):  Franchise

Size Req’d:  200 to 3000 sq.ft.

Special Requirements (patio, drive-thru, etc):  Patio area

Contact Name:   Carlos Perez Tenorio – CEO (US)  (franchiseusa@100montaditos.com)

REAL ESTATE REPRESENTATIVE:

FRANCHISE REPRESENTATIVE:

PARENT Company:  Restalia Group, Madrid, Spain (tel: 902 197 494  fax: 91 351 90 03)

Related Chains:  La Surena, The Good Burger

Last Report:  Restaurant & QSR Expansion Report #106            Last Update: