Beverage brand development company Attitude Drinks Inc. has acquired a majority stake in Harrison, Vickers, & Waterman Inc., owner of Attitude Beer Holdings Co., which is a joint venture partner of New England WOB, LLC, a franchise developer of World of Beer taverns. Area developer New England WOB LLC is developing and operating World of Beer franchises in the state of Connecticut and the Boston metropolitan area. Attitude Drinks Inc. is currently a partner in the West Hartford, Connecticut location that opened earlier in the year and has an option to invest in the Stamford location. The company plans to utilize HVCW and HVCW's Attitude Beer Holdings Co. ownership as an independent vehicle for several World of Beer restaurants in New England WOB LLC's territory. Attitude Drinks Inc. currently owns 70 percent of the outstanding common stock of HVCW and Series B Preferred Stock with voting rights equal to 51 percent of the outstanding votes of all voting securities of HVCW. Attitude Drinks’ CEO Roy Warren commented, "Our long term plan is to expand our investment in WOB franchises and diversify our business by building a premier beverage marketing company, not only in protein drinks, but also in the craft beer industry, a double digit growth market.” As of recently, Harrison Vickers & Waterman Inc. was the owner of a majority of the voting rights of Attitude Beer Holding Co., which prior to the acquisition was a subsidiary of Attitude Drinks Inc. Attitude Drinks Inc. has the option to purchase 51 percent of each franchise developed by New England WOB LLC. Based in Tampa, Florida, World of Beer is a chain of about 70 company-owned and franchised themed craft beer restaurants in 18 states. Most World of Beer locations serve craft beer on 50 rotating taps and offer over 500 different local, regional, and imported bottled beer selections along with unique craft sprits and a Tavern-Fare menu.
Attitude Drinks Inc. – 712 US Hwy 1, Suite 200, North Palm Beach, Florida 33408-4521 (561/227-2727 [email protected] , www.attitudedrinks.com)
Harrison Vickers & Waterman Inc. – 4224 White Plains Rd., 3rd Floor, Bronx, New York 10466 (203/340-4123 [email protected] , www.hvandw.com)
World of Beer Franchising Inc. – 10910 Sheldon Rd., Tampa, Florida 33626 (813/926-9300 www.worldofbeer.com)