Celebrating 30 Years……. – Restaurant & QSR Expansion Report

“In 1985, Jim Mellody dreamed up the idea of a family friendly restaurant and pub where the community could gather, and the brand has continued to serve up that experience for families for 30 years now,” said Chris Elliott, CEO of the Beef ‘O’ Brady’s sports pub franchise. “As we’ve grown from that first location in Brandon, Florida, we’ve continued to innovate and stay ahead of the competition while holding true to what sets us apart: giving guests a great atmosphere to enjoy their favorite sports, have a lively conversation or simply celebrate the great taste of a perfectly prepared burger.” Today’s Beef ‘O’ Brady’s is reporting strong comparable growth as well as new store growth as it expects to open eleven new stores in four states by the end of 2015. The company also opened a second location in Kuwait this year. There are now 204 Beef ‘O’ Brady’s locations spread over 23 states and the brand expects to reach 250 stores by 2020. The company is also exploring the casual dining segment with the recent opening of its first Beef’s Express in Lakeland, Florida. The brand’s 30th anniversary will be the focal point of its marketing this year with the theme being ‘new beginnings’. Upcoming marketing focuses include a lighter side of Beef’s with lettuce wraps, three new salads, and a quinoa power bowl. Jalapeno corn fritters, Texas sliders, and new chicken wing flavors like Kentucky Bourbon and Citrus Chipotle are set to join the menu for 2016. “While we celebrate our history and the 30-year legacy we’ve created at Beef ‘O’ Brady’s, we’re also committed to giving our franchisees additional growth opportunities and our guests a new and different kind of experience,” Elliott says. “Beef’s Express is really going to take our brand to new heights and give people something that they haven’t seen before in fast casual dining.”

CATEGORY: Casual Sports Pub

Chain Name: Beef ‘O’ Brady’s

Company Name: Beef ‘O’ Brady’s, Franchise Co. LLC

Street Address: 5660 West Cypress St., Suite a, Tampa, Florida 33607

Tel: 813/226-2333 & 800/728-8878 Fax: 813/226-00030

Email: frontdesk@fscfranchiseco.com Website: www.beefobradys.com

Menu Specialty: Pizzas and Flatbreads, Wings, Burgers, Burrito and Wraps, Sandwiches, Salads along with Seafood, Steak, Chicken entrees.

Introduced: Jim Mellody and wife Jeanette introduced the Beef ‘O’ Brady’s family sports bar in 1985 in Brandon, Florida.

No. of Locations: Over 200 in 23 states, Two in Kuwait, Plans call for 250 by 2020.

Areas of Operation:

Types of Location: Freestanding, Street, Plazas, etc.

BusinessType (corp., franchise, jv): Franchise

Size Req’d:

Special Requirements (patio, drive-thru, etc):

Contact Name: Chris Elliott – CEO
Peter Petrosian – Chief Development Officer
Paul Giggi – Director, Franchise Development (813/226-2333 ext 435 pgiggi@fscfranchiseco.com)

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Beef ‘O’ Brady’s Franchise Co. LLC, Tampa, Florida

Related Chains: Beef’s Express

Last Report: Restaurant & QSR Expansion Report #142 Last Update:

NOTES, NAMES & NUMBERS:

CATEGORY: Quick Casual

Chain Name: Beef’s Express

Company Name: Beef ‘O’ Brady’s Franchise Co. LLC

Street Address: 5660 West Cypress St., Suite a, Tampa, Florida 33607

Tel: 813/226-2333 & 800/728-8878 Fax: 813/226-00030

Email: Website: www.beefobradys.com

Menu Specialty: Pizzas and Flatbreads, Wings, Burgers, Burrito and Wraps, Sandwiches, Salads along with Seafood, Steak, Chicken entrees.

Introduced: Jim Mellody and wife Jeanette introduced the Beef ‘O’ Brady’s family sports bar in 1985 in Brandon, Florida. The first Beef’s Express quick casual unit opens in Fall 2015 in Lakeland, Florida.

No. of Locations: First Beef’s Express opened August 2015

Areas of Operation: Texas, Atlanta and Southeast US.

Types of Location: