The Tampa, Florida-based Beef ‘O’ Brady’s family sports pub franchise is in the process of launching its first Beef’s Express restaurant, a fast-casual take on the sit-down pub classic. The first Beef’s Express is scheduled to open at 1614 Towne Center Dr. in the Lakeside Village in Lakeland in central Florida. The 2817 square foot end cap unit will feature a menu that is approximately half the size of the current Beef ‘O’ Brady’s menu. Guests will order at a register, get their own beverage and their food will then be brought out to their table. Joe Bullara, an existing Beef ‘O’ Brady’s franchisee for over ten years, is working to develop the concept with his son, Ryan, and Don Bosko, the first Beef ‘O’ Brady’s franchisee. They will launch and manage the concept together. “Collaboration with home office has been excellent. Together we developed the menu, the high tech kitchen, the operating procedures, and the look and feel of the concept,” Joe Bullara said. “We recognize that in a fast casual environment speed, quality and value are the keys to success. We threw in a little extra variety to distinguish ourselves from our competitors.” The Beef’s Express locations will feature high tech kitchens, new digital menu boards, in-restaurant Wi-Fi and over 130 beverage flavors with Coca Cola freestyle machines. The concept will also offer something unique to the fast-casual industry, an eight-seat bar that will serve beer and wine, with the back of the bar doubling as a to-go window. Beef ‘O’ Brady’s new foray into the ‘express’ market is just a small part of the brand’s expansion plans as it enters its 30th year. The flagship Beef ‘O’ Brady’s model is looking to continue developing into new markets including opportunities across the state of Texas, Atlanta, and throughout the southeastern United States. Aggressive in his vision for the new Beef’s Express, CEO Chris Elliott adds, “If the prototype works how we think it will, Beef’s Express should account for 60 percent of our new stores in the coming years.” Beef ‘O’ Brady’s currently operates over 200 locations in 23 states.
CATEGORY: Quick Casual
Chain Name: Beef’s Express
Company Name: Beef ‘O’ Brady’s, Franchise Co. LLC
Street Address: 5660 West Cypress St., Suite a, Tampa, Florida 33607
Tel: 813/226-2333 & 800/728-8878 Fax: 813/226-00030
Email: Website: www.beefobradys.com
Menu Specialty: Pizzas and Flatbreads, Wings, Burgers, Burrito and Wraps, Sandwiches, Salads along with Seafood, Steak, Chicken entrees.
Introduced: Jim Mellody and wife Jeanette introduced the Beef ‘O’ Brady’s family sports bar in 1985 in Brandon, Florida. The first Beef’s Express quick casual unit opens in Fall 2015 in Lakeland, Florida.
No. of Locations: First Beef’s Express opens in Fall 2015
Areas of Operation: Texas, Atlanta and Southeast US.
Types of Location:
BusinessType (corp., franchise, jv): Franchise
Size Req’d: About 2800 square feet
Special Requirements (patio, drive-thru, etc):
Contact Name: Chris Elliott – CEO
Paul Giggi – Director, Franchise Development (813/226-2333 ext 435 [email protected])
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY:
Related Chains: Beef ‘O’ Brady
Last Report: Restaurant & QSR Expansion Report #137 Last Update:
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