In late October, Livingston, New Jersey-based hospitality company, The Briad Group (973/597-6433) opened its fourth Zinburger Wine & Burger Bar at the Walt Whitman Shops in Huntington Station in New York’s Suffolk County. The restaurant and bar has seating for over 190 and includes an outside patio area.  The 5150 square foot location is the company’s first in New York state. Three units are presently operating in New Jersey. Zinburger is an upscale full service burger restaurant that, along with the made-to-order gourmet burgers, includes shakes, floats, pies and a wide selection of wines and beers. The Briad Group is also preparing to open Zinburger units at The Shops at Nanuet in Nanuet, New York as well as at The Streets at Southpoint in Durham, North Carolina.  Locations are also scheduled to open at the Lenox Square Mall in Atlanta, Georgia, on Emmet St. in Charlottesville, Virginia and in Florida at The Town Center at Boca Raton in Boca Raton and The Colonnade Outlets at Sawgrass Mills in Sunrise.  The Briad Group has a licensing agreement with Phoenix, Arizona-based Fox Restaurant Concepts to develop the Zinburger concept in the states east of the Mississippi. The Briad Group is also a licensee of several other concepts including TGI Friday’s, Corner Bakery Café, Wendy’s, etc.

CATEGORY:   Full Service

Chain Name:  Zinburger Wine & Burger Bar

Company Name:  Zinburger East  (Licensee)

Street Address:  78 Okner Pkwy, Livingston, New Jersey 07039

Tel:  973/597-6433                                                    Fax: 973/597-6422

Email:   mmcguire@briad.com                                     Website:    www.briad.com

Menu Specialty:  Made-to-order gourmet burgers, sandwiches, shakes, floats, pies and a wide selection of wines and beers.

Introduced:  Briad Group/Zinburger East’s first Zinburger Wine & Burger Bar opened in Clifton, New Jersey in December, 2010

No. of Locations:  Four operating in New Jersey, New York.  Six scheduled to open in New York, North Carolina, Virginia, Georgia and Florida.

Areas of Operation:  Area east of the Mississippi

Types of Location:

BusinessType (corp., franchise, jv):

Size Req’d:  5000 to 6000 sq.ft.

Special Requirements (patio, drive-thru, etc):

Contact Name:  Brad Honigfeld – CEO

Rick Barbrick – President, COO

Dave Cahill – Sen. Vice President, CFO

Marlene G. Laveman – Vice President, General Counsel

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:PARENT COMPANY: The Briad Restaurant Group LLC, Livingston, New Jersey

Related Chains:  T.G.I. Friday’s, Wendy’s, Cups Frozen Yogurt

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