Dickey’s Barbecue Restaurants Inc. has just introduced a completely redesigned concept location in Dallas and is planning to roll out nationwide with all future locations. The unit, an end cap location at 2525 Wycliff Ave. at Brown St., features a modern, rustic technology-driven experience while offering the same authentic, slow-smoked barbecue that Dickey’s is known for. The company will be upgrading many existing locations with aspects of the new model. The redesign features a holistic sensory experience, from décor made largely of sustainably-sourced, reclaimed wood to the hand-crafted design elements highlighting Dickey’s history on the walls paired with a specially curated Texas singer/songwriter playlist heard from a Bose surround sound speaker system. The new design showcases an open kitchen floor plan so that guests have full visibility into where and how their high quality meals are smoked on-site. A custom glass butcher case displays fresh meats behind the cashier while the pit sits directly behind the block, where Dickey’s seven featured meats are pit-smoked low and slow daily on-site, in a real hickory wood pit, unlike much of the competition. The new footprint has been reduced to 1500 square feet from the 2000-plus square foot range without losing a single dining room seat.  In addition, the pit will not require a gas hook up and will run off of a proprietary blend of hickory wood pellets instead of wood logs, also a cost savings. “With our concept store, we hope to attract a new audience who hasn’t yet experienced Dickey’s,” said Roland Dickey, Jr., CEO of Dickey’s Barbecue Restaurants, “while making sure we continue to attract our loyal guests who have been coming to Dickey’s for our signature barbecue for years.” The barbecue chain has grown nationwide with current plans to add 178 stores from California to Florida.

CATEGORY:  Quick Casual
Chain Name:  Dickey’s Barbecue Pit
Company Name: Dickey’s Barbecue Restaurants Inc.
Street Address:  4514 Cole Ave., Suite 1015, Dallas, Texas 75205
Tel: 972/248-9899 & 866/340-6188      Fax: 972/248-8667
Email:                                                  Website:   www.dickeys.com
Menu Specialty:  Lunch, Dinner and takeout menu of slow smoked barbecue featuring signature meats, home style sides and barbecue sauces
Introduced:  In 1941, Travis Dickey opened the first Dickey’s Barbecue Pit just north of downtown Dallas, Texas
No. of Locations:  Almost 520 restaurants in over 40 states
Areas of Operation:  National
Types of Location:  Freestanding and in-line or end cap locations in shopping centers.  Non-traditional units in food courts, airports, golf courses, seasonal sites, etc.
BusinessType (corp., franchise, jv):  Franchises
Size Req’d:  1500 sq.ft.
Special Requirements (patio, drive-thru, etc):  Minimum of 30,000 in trade area, Minimum daytime/business population of 15,000 in trade area, Average household income over $60,000 per year in trade area, convenient access, visibility, successful co-tenancy,  passing vehicle traffic over 12,000 daily
Contact Name:  Roland Dickey, Jr – CEO  (rdickeyjr@dickeys.com)
Michelle Frazier – Chief Administrative Officer
Laura Rea Dickey – Chief Information Officer
Trinity Hall – Sen Vice President, Development
Steve Hawter – Sen Vice President, Training
Paula Suarez, Head of IT, Development
Tim Sharp – Chief Development Officer
Anthony Fedele – Director Real Estate  (afedele@dickeys.com
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY: Dickey’s Barbecue Restaurants Inc., Dallas, Texas
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Last Report:  Restaurant & QSR Expansion Report #145    Last Update:
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