This Is It! BBQ & Seafood is a chain of nine casual barbeque and seafood restaurant in the Atlanta area. Having operated in the area for over 30 years, the chain is now looking to grow the concept across the country. As part of its strategic growth efforts, the company is seeking single and multi-unit franchise agreements to help develop the brand across the Southeast. Initially, the company is targeting various markets for expansion including Alpharetta, Augusta, Cumming, Douglasville and Macon in Georgia, Charlotte in North Carolina and Birmingham in Alabama. This Is It! BBQ & Seafood is seeking operators with three to five years of restaurant experience and must be willing to adhere to the Christian principles driving the restaurant’s operations. This includes being closed on Sundays, no alcohol, etc. Franchisees must be owner operators for a minimum of two years, with the exception of having an operating partner with restaurant experience. Founded in 1983, the Fayetteville, Georgia-based chain features authentic, home-style southern meals based on long-time, family recipes. The quick casual, cafeteria-style franchise specializes in barbecue, seafood and southern comfort cuisine, all prepared fresh and made from scratch daily. “While barbecue is a staple in our restaurants, we offer a harmonious blend of delicious seafood and savory southern comfort cooking to distinguish ourselves among both consumers and franchise partners alike,” explained Founder, President and CEO Shelley ‘Butch’ Anthony III. “With guidance from the Lord, we’ve created a differentiated, profitable business model that has withstood the test of time.” David E. Gary is handling the franchising.
CATEGORY: Full Service, Quick Service & Take-Out
Chain Name: This Is It! BBQ & Seafood
Company Name: I Believe This Is It Inc.
Street Address: 105 McIntosh Crossing, Fayetteville, Georgia 30214
Tel: 678/817-7757 Fax: 678/817-9137
Email: info@thisisitbbq.com Website: www.ibelievethisisit.com
Menu Specialty: Home-style Southern cuisine, Barbeque, Seafood, Soul Food
Introduced: 1983
No. of Locations: Nine in Metro Atlanta in Georgia
Areas of Operation: National. Immediate targets include Alpharetta, Augusta, Cumming, Douglasville and Macon in Georgia, Charlotte in North Carolina and Birmingham in Alabama.
Types of Location: Streets, Plazas, Etc.
BusinessType (corp., franchise, jv): Corporate & Franchise
Size Req’d: Varies due to formats ranges from take-out to full service with banquet room.
Special Requirements (patio, drive-thru, etc):
Contact Name: Shelley ‘Butch’ Anthony III- Founder, President, CEO
Diane Anthony – Co-Founder
Mignon Johnson – Exec Director, Administration (mjohnson@thisisitbbq.com)
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES: Responex, 3379 Peachtree Rd. NE, Suite 555, Atlanta, Georgia 30329 - David E. Gary – President, CEO (770/722-9946 , info@responex.com , www.responex.com)
Related Chains:
Last Report: Restaurant & QSR Expansion Report #139 Last Update:
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