Earlier in the month, California-based Rubio’s Restaurants announced that it had entered into an agreement with Ruby Tuesday Inc. to acquire eight restaurant locations in Florida currently operated as Lime Fresh Mexican Grills. Following closing of the transaction, Rubio’s will convert these to new Rubio’s Coastal Grill restaurants, marking the California-based company’s first expansion to the East Coast. The units are located in Miami, Fort Lauderdale, Tampa Bay, St. Petersburg and Orlando and are scheduled to open in the Spring of 2016. Previously known as Rubio’s Fresh Mexican Grill, Rubio’s Coastal Grill is a 32-year old quick casual chain known for its seafood dishes using sustainable seafood and innovative recipes ranging from seafood tacos and burritos to California Bowls and fresh salads. In addition, the restaurants offer grilled marinated chicken and steak, ‘no fried’ pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and sangria beverage options. “Florida is a priority market for expansion because of a shared passion for quality seafood and culinary innovation,” said Co-Founder Ralph Rubio. “We’re eager to be a part of the community and bring a taste of Southern California to the East Coast.” Rubio’s operates 193 restaurants in California, Arizona, Colorado, Utah and Nevada.
CATEGORY: Quick Casual
Chain Name: Rubio’s Coastal Grill
Company Name: Rubio’s Restaurants Inc.
Street Address: 1902 Wright Place, Suite 300, Carlsbad, California 92008
Tel: 760/929-8226 & 800/354-4199 Fax: 760/929-8203
Email: socialmedia@rubios.com Website: www.rubios.com
Menu Specialty: Seafood dishes using sustainable seafood and innovative recipes ranging from seafood tacos and burritos to California Bowls and fresh salads. In addition, the restaurants offer grilled marinated chicken and steak, ‘no fried’ pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and sangria beverage options.
Introduced: Paul Rubio opened the first Rubio’s on Mission Bay Dr. in San Diego in 1983.
No. of Locations: 193 restaurants in California, Arizona, Colorado, Utah and Nevada.
Areas of Operation: United States
Types of Location: Streets, Plazas, Freestanding, End Caps, Etc.
BusinessType (corp., franchise, jv): Corporate
Size Req’d:
Special Requirements (patio, drive-thru, etc):
Contact Name: Ralph Rubio - Co-Founder
Marc Simon – President, CEO
Frank Henigman – CFO
Liz Drake – Sen. Vice President, Operations
Jason Murillo – Director, Strategic Projects
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
Parent Company: Mill Road Capital LP, 382 Greenwich Ave., Suite One, Greenwich, Connecticut 06830 (203/987-3500 www.millroadcapital.com)
Related Chains:
Last Report: Restaurant & QSR Expansion Report #146 Last Update:
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