Restaurant & QSR Expansion Report

Villa Enterprises Opening Two New Restaurants

Villa Launches Tony + Benny’s……

In late August multi-brand restaurant operator and franchisor, Villa Enterprises will open two restaurants at the Woodbury Common Premium Outlets in Central Valley in New York. The restaurants include the newly designed South Philly Cheesesteaks & Fries and a new concept, Tony + Benny’s Authentic Brooklyn Pizzeria.  The units will locate at the food court.  The new Tony + Benny’s concept is named after brothers, Anthony and Biagio Scotto, who came from Italy to the United States with their father, Villa Italian Kitchen founder, Michele Scotto. The upscale Brooklyn-themed pizzeria features premium ingredients and recipes from Villa Italian Kitchen. Its specialty pizzas include Wild Mushroom Pesto Pizza made with shiitake, button and porcini mushrooms and a truffle cream sauce, Pistachio Sausage Pizza with pistachio pesto, sweet sausage, fresh mozzarella and basil, and Thai Chicken Pizza, chicken basted with sweet chili sauce, garlic, baby bok choy , carrots and mozzarella. Also joining the new menu, Pizza Fritta, fresh cut fries topped with melted mozzarella, pepperoni and pizza sauce. For dessert, Tony + Benny’s will serve Zeppoles, made with delicious fried sweet pastry dough dusted with powdered sugar.  The South Philly Cheesesteaks & Fries features cheesesteaks and fresh-cut fries. Guests can build their own cheesesteaks or gourmet fresh-cut fries and pile them high with any or all of the toppings.  The menu also includes chicken cheesesteaks, wings and steak & fries bowls.  Beginning as a small pizzeria next to the Ed Sullivan Theater in New York City in 1964, Villa Enterprises has grown to become an international organization that recently celebrated its 50th anniversary with nearly 400 quick-serve restaurants in malls, airports, casinos and other high-traffic locations. Villa’s quick service brands, including Villa Italian Kitchen, Villa Pizza, Green Leaf’s Beyond Great Salads, Bananas Smoothies & Frozen Yogurt, South Philly Cheesesteaks & Fries and Far East, can be found across 40 U.S. states, Puerto Rico and nine additional countries. Villa also operates twelve full-service restaurants in suburban New Jersey under the 40North brand including The Black Horse Tavern & Pub, The Office, Steelworks Buffet & Grill, Piattino and George & Martha’s.
Villa Enterprises - 25 Washington St., Morristown, New Jersey

(973/285-4800 www.villaenterprises.com)

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