Restaurant & QSR Expansion Report

Villa Lands at LaGuardia, Then PIT……

Villa PicLate in March, Morristown, New Jersey-based Villa Enterprises opened two Villa Italian Kitchen quick service restaurants at New York’s LaGuardia Airport.  The new Villa restaurants are located at the West Food Court on the Upper Level and at the Central Food Court on the Lower Level. Both locations feature a variety of freshly made menu items daily. The Villa Italian Kitchen menu features Neapolitan and pan pizzas handmade with fresh dough, 100 percent whole milk mozzarella and homemade sauce as well as its  handmade Stromboli, Italian pastas and entrees. “A slice of pizza or a homemade Stromboli can make a long layover and time pass quickly when waiting for a flight,” said Adam Torine, Villa Enterprises’ Executive Vice President of Development. Starting with its first pizzeria in New York City 50 years ago, the Villa Italian brand now has more than 270 locations worldwide. Over the past several years, Villa Enterprises has focused on multi-unit opportunities, expansion of management services, the creation of new restaurant concepts in response to market demand and international growth with a focus on the Middle East and Latin America. Today, the Villa Enterprises portfolio has grown to include more than 400 quick serve restaurants in malls, airports, casinos and other high-traffic locations. The company is managing and outfitting entire food courts within malls, outlet centers, casinos and airports throughout the United States including the Sands Casino Resort in Bethlehem in Pennsylvania, Arizona Mills Mall in Tempe in Arizona and Leesburg Corner Premium Outlets in Virginia.  Just minutes from Manhattan, LaGuardia Airport is a major domestic airport that serves a metropolitan area of approximately 19-million people. LGA is undergoing an extensive capital redevelopment program in an effort to provide world-class airport facilities for passengers and airlines alike. “Villa’s addition to our new food concessions is one of the delicious highlights of the re-development project,” said LaGuardia Airport General Manager, Lysa Scully. “What’s better than New York style pizza when you land or before you take-off from New York?” she asked. Then, in early April, Villa Enterprises announced the opening of another Villa Italian Kitchen restaurant in the new Center Core Food Court at the Pittsburg International Airport.


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CATEGORY:  Quick service

Chain Name:  Villa Italian Kitchen

Company Name: Villa Enterprises

Street Address:   25 Washington St., Morristown, New Jersey 07960 

Tel: 973/285-4800   Fax: 973/695-0912

Email:                      Website:  www.villafreshitaliankitchen.com

Menu Specialty: Made fresh daily Neapolitan, Sicilian and stuffed pizzas, Stromboli, Italian pastas and entrees.

Introduced: Michele Scotto opened the first Villa Pizza next to the Ed Sullivan Theatre in Manhattan, New York in 1964.

No. of Locations:  About 270 Villa Pizza locations in 38 states and six countries.

Areas of Operation:  National and International

Types of Location:  Food court and in-line in malls, airports, colleges, universities, casinos, outlet centers, office buildings, etc.

BusinessType (corp., franchise, jv):  Franchise

Size Req’d:  Can vary with location.

Special Requirements (patio, drive-thru, etc): 

Contact Name:  Anthony Scotto – CEO
Biagio Scotto – President
Andrew Steinberg – Sen Vice President, Business Operations
Adam Torine – Sen Vice President, Business Development
Peter Jurta – Sen Vice President, Operations

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Villa Enterprises , Morristown, New Jersey

Related Chains:  QSR brands Green Leaf’s, Bananas, South Philly Steaks & Fries  and Full service restaurants George & Martha’s, Black Horse Tavern & Pub, The Office Beer Bar & Grill, Piattino and Steelworks

Last Report:  Restaurant & QSR Expansion Report #133 Last Update:

NOTES, NAMES & NUMBERS:

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