Restaurant & QSR Expansion Report

Brings Southern Flair to the NE

Huddle House Inc. has reached an agreement with an experienced multi-unit investor that will see the chain of family diners open ten restaurants in the Long Island New York area over the next five years, marking the chain’s entry into the Northeast region. Currently the chain operates more than 400 stores in 23 states with Pennsylvania being the closest to the Northeast region.  Jonathan Benjamin, Chief Development Officer for the chain, sees the Northeast as a perfect fit for the diner franchise. "Huddle House represents something new and innovative with a bit of Southern flair,” he said.  “Bacon and eggs you can get anywhere, but the biscuits and gravy are just not everyday menu items you'll find in the Northeast. That's a bit of a draw, along with the small footprint and ease of operation." Most Huddle House diners are open 24 hours a day, which dovetails well with the diner tradition in the Northeast.  In addition to its breakfast menu, there are also classics like burgers, fries, hand-dipped milkshakes and Southern favorites such as country-fried steak and country ham. In addition to the Northeast, the chain is also exploring expansion opportunities beyond its established territories sourcing single-unit owner/operators is smaller markets as well as larger investors that will operate multiple 24-hour restaurants.

header2

CATEGORY:   Full Service Family restaurant, 24/8

Chain Name:  Huddle House

Company Name:  Huddle House Inc.

Street Address:     5901 Peachtree-Dunwoody, Suite B450, Atlanta, Georgia 30328

Tel:   770/325-1300  & 800/868-5700                      Fax:

Email:                                               Website:    www.huddlehouse.com & www.huddlehousefranchising.com

Menu Specialty: A variety of comfort food items, including signature Big House breakfast and sandwich platters and favorites such as country fried steak with green beans and marinated grilled chicken with sweet potato fries. Typically open 24-hours, Huddle House serves breakfast, lunch and dinner all day.

Introduced:  1964 by John Sparks. Franchising since 1966.

No. of Locations:  Over 400 restaurants in 23 states throughout the Southeast, Central, Midwest and Southwest United States.

Areas of Operation:  Southeast, Central, Midwest and Southwest United States.

Types of Location:  Freestanding, travel centers, center and plaza end caps, with c-stores, hotels, casinos, etc.

BusinessType (corp., franchise, jv):   Franchise

Size Req’d:  Minimum 25,000 sq ft lot size for freestanding, minimum 2400 sq.ft. for lease space in center, plaza, etc.

Special Requirements (patio, drive-thru, etc):  Minimum 12,000 people within five-mile radius, minimum 12,000 daily traffic count at intersection or major highway,  minimum daily traffic 24,000 on interstates, WalMart, Kmart, Lowes, Target, etc within one mile.

Contact Name:  Michael Abt – CEO
Tom Cossuto – CFO
Tyrone Counts – COO
Jonathan E. Benjamin – Chief Development Officer (770/325-1331 jb@huddlehouse.com  )
Alison Glenn Delaney – Chief Marketing Officer
Melissa Rothring – General Counsel
Jim Carr – Sr. Director, Franchise Development (West of Mississippi 214/649-9839 jcarr@huddlehouse.com)
Billy Evans – Director, Franchise Development (NE of Mississippi 404/372-5633 bevans@huddlehouse.com)
Jennifer Nolan – Director, Franchise Development (SE of Mississippi 678/779-1789 jnolan@huddlehouse.com)
Brian Kendrick – Director, Development Services
Trey Ziegler – Sr. Director, Franchise Operations
Jeremy Lee – Sr. Director, Field Marketing
Mike Mann – Director, Field Marketing
Jocelyn Miller – Director, Training
Nathan Ballard – Sr. Vice President, Distribution Center
Heather Ballard – Sr. Director, Supply Chain

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Sentinel Capital Partners, 330 Madison Ave., 27th Floor, New York, NY 10017 (tel-212/688-3100  fx-212/688-6513 email- info@sentinelpartners.com )

Related Chains: 

Last Report: Restaurant & QSR Expansion Report #119  Last Update:

NOTES, NAMES & NUMBERS:

s2Member®