The three year old The Hummus & Pita Co chain of quick casual Mediterranean restaurants has signed a 15-year lease with Hata Realty Corp. to take over an entire building at 616 8th Ave. in New York City. Located directly across the street from The Port Authority Bus Terminal and next to the New York Times Building, this new 3100 square foot location will offer dining on the first and second floors, each covering about 1250 square feet, while the third floor will house its new flagship headquarters. The opening is expected late in 2014. Owned by brothers Steve and David Pesso and their mother Janice Axelrod, the chain presently operates on 6th Ave. in New York’s Chelsea area, on Chambers St. in the TriBeCa area and in May, the third unit opened on Broadway at Union Square. David Pesso suggests that the concept is ripe for expansion. “Today, Mediterranean inspired cuisine is becoming increasingly more in demand, it is taking off in a big way as the diet of choice, and we want to be able to continue to serve the growing number of customers both in New York City as well as across the United States,” he explained. The Hummus & Pita Co menu offers 100 percent homemade, classic dishes from across the Mediterranean region, combining a variety of healthy and flavorful favorites like falafel, gyros, shawarma, etc., with modern-American service. Earlier this year, The Hummus & Pita Co partnered with New York-based investment firm Hexagon Hospitality and a the search began for new opportunities both in and out of New York City for expansion in the coming years. The 8th Ave. location is the first of ten planned locations. According to reports in Crain’s New York Business, there are plans to add two more New York City restaurants as well as in Boston and South Florida. Architect Daniel O’Connor of Daniel O’Connor Architects will design the Eighth Ave. location.
CATEGORY: Quick Casual
Chain Name: The Hummus & Pita Co
Company Name: The Hummus & Pita Co
Street Address: 585 – 6th Ave., New York, New York 10011
Tel: 212/510-7405 Fax: 212/510-7409
Email: contact@hummusandpitas.com Website: www.hummusandpitas.com
Menu Specialty: 100 percent homemade, classic dishes from across the Mediterranean region such as falafel, gyros, shawarma, etc.,
Introduced: Launched in 2011 by brothers David Pesso and Steve Pesso and mother Janice Axelrod. First location opened in February 2012 at 585 Sixth Ave. in New York’s Chelsea area.
No. of Locations: Three in New York City. Fourth to open in NYC in Fall 2014
Areas of Operation: New York City, Boston, South Florida, etc.
Types of Location:
BusinessType (corp., franchise, jv): Corporate
Size Req’d:
Special Requirements (patio, drive-thru, etc):
Contact Name: Janice Axelrod, David Pesso, Steve Pesso – Founders, Co-owners
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY: (Partnership) Hexagon Hospitality, 37 West 57th St., Suite 1100, New York, New York (212/776-4580 www.hexagonhospitality.com)
Related Chains:
Last Report: Restaurant & QSR Expansion Report #119 Last Update:
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