New England seafood restaurant Chowder Heads is in the final construction stages of its second restaurant that is expected to open later in July.  The full service 3680 square foot restaurant is at the Palm Beach Marketplace on Okeechobee Blvd. in West Palm Beach, Florida. Ed Wells opened the first full service Chowder Heads in the Driftwood Plaza in Jupiter, Florida in 2012 and is now exploring expansion opportunities anticipating expansion across South Florida in the coming years.  “We plan to open in Naples/Marco Island, Fort Meyers around the Boston Ball Park, in Tampa and Orlando and The Villages in NW Florida,” said Wells. Chowder Heads features a large menu of lobster, scallops, haddock, clams, signature New England rolls, chowders and bisques, etc. Fresh New England seafood will be flown in several times a week. For its expansion, the company is targeting areas with a high concentration of New Englanders, people with family in New England or visit New England each year. A patio is important and the units are designed to recreate the downtown of a harbor town in Maine.

CATEGORY:   Full Service

Chain Name:  Chowder Heads

Company Name:  Chowder Heads

Street Address: 2123 South US Hwy 1, Jupiter, Florida 33477   

Tel: 561/203-2903              Fax:

Email:   ed@chowderheadsusa.com              Website:   www.chowderheadsusa.com

Menu Specialty: New England-style menu including lobster, scallops, haddock, clams, signature New England rolls, chowders and bisques, etc. New England seafood flown in several times a week.

Introduced:  Initially the company sold lobster rolls and chowders at markets and festivals in South Florida. In 2012, Ed Wells opened a permanent, full service Chowder Heads restaurant in Jupiter, Florida.

No. of Locations:  Second unit opens in Summer 2014

Areas of Operation:  South Florida

Types of Location:  Plazas, Freestanding

BusinessType (corp., franchise, jv):  Corporate and Managed Licensed restaurants   

Size Req’d:  3500 to 4000 sq,ft.

Special Requirements (patio, drive-thru, etc):  Patio and area must have a high concentration of New Englanders, Located on main high traffic arteries, Parking

Contact Name:  Ed Wells – Founder, Principal

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Chowder Heads, Jupiter, Florida

Related Chains: 

Last Report: Restaurant & QSR Expansion Report #119  Last Update:

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