Over 30-years in operation, This Is It! BBQ & Seafood is a Fayetteville, Georgia-based chain that features authentic freshly made barbeque, seafood, sides, desserts, and drinks. The chain operates several restaurant locations throughout the Metro Atlanta area offering dine-in, to-go, full service catering and delivery service and its Camp Creek Pkwy and Panola Rd. locations also offer full service banquet rooms with media capabilities. In mid-December, This Is It! BBQ & Seafood opened its latest restaurant, taking a 3500 square foot portion in a recently renovated 5000 square foot building at Hwy 54 and Mt. Zion Rd., near Southlake Mall, in Morrow, also in Metro Atlanta. With this addition, the chain consists of eight corporately owned unit and one franchise operation in Atlanta’s Smyrna area.  A spokesperson for the company noted that details on expansion plans were not available.  Due to the various formats including fast casual cafeteria-style, take-out style and full service with banquet room, the size necessary varies. COO Mignon Johnson is handling the real estate and franchising.

CATEGORY:  Full Service, Quick Service & Take-Out

Chain Name:  This Is It! BBQ & Seafood

Company Name: This Is It! BBQ & Seafood Restaurants

Street Address:  105 McIntosh Crossing, Fayetteville, Georgia 30214

Tel:   678/817-7757                     Fax: 678/817-9137

Email:    info@thisisitbbq.com                        Website:  www.thisisitbbq.com

Menu Specialty:  Home-style Southern cuisine, Barbeque, Seafood, Soul Food

Introduced:  1983

No. of Locations:  Nine in Metro Atlanta in Georgia

Areas of Operation:  Georgia

Types of Location:  Streets, Plazas, Etc.

BusinessType (corp., franchise, jv):  Corporate & Franchise

Size Req’d:  Varies due to formats ranges from  take-out to full service with banquet room.

Special Requirements (patio, drive-thru, etc): 

Contact Name:  Shelley ‘Butch’ Anthony- Founder - President, CEO

Diane Anthony – Co-Founder

Mignon Johnson – COO, Leasing, Franchising (mjohnson@thisisitbbq.com)

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

Related Chains: 

Last Report:    Restaurant & QSR Expansion Report  #109  Last Update: