In the Spring, breakfast, brunch and lunch First Watch Restaurants Inc. will open in a 3950 square foot restaurant in the Publix Super Markets-anchored Sea Watch Center on N. Ocean Dr. in Sea Ranch Lakes and a 3000 square foot end cap location in the Deerfield Mall on W. Hillsboro Blvd. in Deerfield Beach. Both of the Southeast Florida restaurants will include patio areas for outdoor dining. Then, later in the Summer, the daytime restaurant will open a 3500 square foot restaurant at the Cocoplum Village on Tamiami Trail in North Port in West Central Florida.  The new restaurant will be located within a freestanding outparcel building and will also include a patio area. Currently the Bradenton, Florida-based franchise chain counts 42 First Watch restaurants in Florida and over 115 in 16 states. In early January, the company reported that it has signed a multi-unit franchise agreement with Raleigh, North Carolina-based VIM Holdings that will see it enter the state with five locations in the Raleigh-Durham over the next five years. The first unit is expected to open late in 2014 in the greater Raleigh market. Earlier this month, the company also announced the acquisition of The Good Egg, an Arizona-based restaurant company with about 20 restaurants in the Phoenix and Southern Arizona market. The company presently operates three First Watch restaurants in the Phoenix market.

CATEGORY: Full Service/Breakfast, Lunch Restaurant

Chain Name:  First Watch

Company Name: First Watch Restaurants Inc.

Street Address: 8027 Cooper Creek Blvd., Suite 103, University Park, Florida 34201

Tel: 941/907-9800        Fax:  941/907-8933

Email:   comments@firstwatch.com  & franchise@firstwatch.com       Website:    www.firstwatch.com)

Menu Specialty:  Full breakfast and lunch menu from eggs, pancakes, soups, salads and sandwiches as well as specialties.

Introduced: 1983 in Pacific Grove, California

No. of Locations:  Over 115 restaurants in 16 states, Plans 300 by 2017. Also acquiring 20-unit The Good Egg chain

Areas of Operation:  United States, Focus on the Southeast

Types of Location:  Streets, Plazas, Freestanding, End Caps, Etc.

BusinessType (corp., franchise, jv):  Franchise

Size Req’d:  3200 to 3600 sq.ft.

Special Requirements (patio, drive-thru, etc):  Patios

Contact Name:  Kenneth L. Pendery, Jr – President, CEO

Christopher A. Tomasso – Chief Marketing Officer

Richard Renninger – Chief Development Officer

Paul Hineman - CFO

Joe Genovese – Vice President, Franchise Development

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

Related Chains:  The Good Egg, Phoenix, Arizona

Last Report:    Restaurant & QSR Expansion Report  #111  Last Update: