Restaurant & QSR Expansion Report

Serving Lunch and Non-Traditional Sites

Greensboro, North Carolina-based southern-style breakfast restaurant Biscuitville has unveiled its new look along with plans for a renovations program. And the restaurants, known for the made-from-scratch biscuits, has also asnnounced that it is introducing a new ‘Fresh Southern’ lunch menu that will be in the restaurants by late Summer. The 48-year old chain is also planning to develop more of its traditional restaurants as well as non-traditional units in areas such as airports ans universities. Drive-thru-only and mobile concepts are to be added in markets in North Carolina and Virginia. Later in March, the company will introduce the Fresh Southern lunch menu at its restaurant on High Point Rd. in Greensboro.  All of the Greensboro locations will follow by May and the full rollout of the lunch menu will be completed by late Summer.  The family-owned company presently operates 54 restaurants in North Carolina and Virginia.

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CATEGORY:   Casual, Breakfast

Chain Name:  Biscuitville

Company Name:  Biscuitville Inc.

Street Address:  1414 Yanceyville St., Suite 300, Greensboro, North Carolina 27405-6962  

Tel:  336/553-3700                    Fax:  336/553-3701

Email:                                           Website:   www.biscuitville.com & www.freshsouthern.com  

Menu Specialty:  Southern-style breakfast menu with made-from-scratch biscuits.  Lunch menu being introduced and will be in all restaurants by late Summer, 2014.

Introduced:  In 1966 by Maurice Jennings in Burlington, North Carolina

No. of Locations:  54 in North Carolina, Virginia

Areas of Operation:  North Carolina and Virginia

Types of Location:  Traditional and non-traditional sites in airports, universities, etc

BusinessType (corp., franchise, jv):  Private Company, Corporate locations 

Size Req’d: 

Special Requirements (patio, drive-thru, etc): 

Contact Name:  Maurice Jennings – Founder

Burney Jennings – President, CEO

Connie Bennett - COO

Kathie Niven – Chief Brand Officer

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Biscuitville Inc., Greensboro, North Carolina

Related Chains: 

Last Report:  Restaurant & QSR Expansion Report #112     Last Update:

NOTES, NAMES & NUMBERS:

 

 

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