In early April, The New Miami Subs Grill CEO Richard Chwatt, Co-President Bernard Vogel and Director/Equity Partner Armando Christian Perez, also known as Pitbull, announce that the quick casual franchise chain will introduce a new brand extension, Miami Grill, which will open domestically and internationally. The introduction of Miami Grill is part of the brand evolution taking shape at the corporation. Franchise area developers will now have the opportunity to select between opening Miami Subs or Miami Grill brand restaurants. Miami Grill restaurants will serve the full brand menu along with breakfast, beer, wine and Dom Perignon champagne. “After 30 years of solely being identified as Miami Subs, we’re excited to finally introduce a new brand extension, Miami Grill,” says Chwatt. “For this new chapter in the history of our franchise, we want to convey to the public, both at home and overseas, that our menu and goals extend beyond subs and sandwiches. We feel Miami Grill captures that diversity and will be a welcome addition to our fans and prospective area developers.” The announcement of the new banner comes shortly after the chain announced aggressive domestic and global expansion that include agreements in Guyana, New Zealand, Malaysia, Jordan, Saudi Arabia, Kuwait, United Arab Emirates, Oman, Qatar and Bahrain. Domestically, The New Miami Subs Grill recently announced plans for additional new restaurants in South Florida, Hawaii and Dallas. All of the new restaurants will launch as Miami Grill. Additionally, Oh! Miami Grill brand extensions are in the works for large venue footprints, featuring full bar and grill environments and a more bistro-style concept.
CATEGORY: Quick Casual
Chain Name: New Miami Subs Grill
Company Name: Miami Subs Franchising Corp.
Street Address: 6300 N.W. 31st Ave., Fort Lauderdale, Florida 33309
Tel: 954/973-0000 Fax:
Email: franchising@miamisubs.com Website: www.miamisubs.com
Menu Specialty: Hot and Cold Subs, Philly Cheesesteaks, Chicken Wings, Gyros, Angus burgers and full breakfast menu in some locations.
Introduced: 1988 by Gus Boulis
No. of Locations: Over 30 in Florida, One in South Carolina, One in Guyana. One scheduled for Hawaii
Areas of Operation: Worldwide with upcoming international locations in Jordan, New Zealand, South America, 56 location to open in Gulf Coast countries, 58 locations throughout Hawaii. Seeking franchisees in California, Texas and Japan with continued growth in Florida.
Types of Location: Freestanding locations and co-branding in gas stations, convenience stores, airports, universities, mall food courts,etc.
BusinessType (corp., franchise, jv): Franchise
Size Req’d: Freestanding units of 2000 to 4000 square feet. Express units of 1000 to 2000 square feet in gas stations, convenience stores, food courts, airports, universities, etc.
Special Requirements (patio, drive-thru, etc): Drive-thrus, Visibility
Contact Name: Bernard Vogel – President, Chairman of the Board
Richard Chwatt – CEO
Armando Christian Perez ‘Pitbull’ – Director/Equity Partner
Frank Baran – Vice President, Operations
Robert Haar – Director, Franchise Dvelopment
Ambrose Whyms – Director of Training
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY: Miami Subs Franchising Corp., Fort Lauderdale, Florida
Related Chains: Miami Grill
Last Report: Restaurant & QSR Expansion Report #114 Last Update:
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