Restaurant & QSR Expansion Report

Aggressive Plans in Varied Formats

In late February, Atlantic City-based Tony Boloney’s opened its second location in Hoboken, a community in New Jersey’s Hudson County and part of New York’s Metropolitan area. The 1075 square foot street front unit is on First St. at Willow Ave. in the former Filippo’s Pizza location that closed after Hurricane Sandy. Tony Baloney’s is a five year old quick casual concept that features made-from-scratch pizzas, submarine sandwiches, wraps, salads, etc. Owner Mike Hauke also operates Mustache Mobile, a food truck concept for events and catering services. He notes that there are aggressive plans to roll-out the Tony Boloney’s brand in three formats and he is currently seeking a franchise development consulting to work with him.  The plans include a quick service format similar to the Mustache Mobile concept, more of the quick casual units similar to the two existing location and a pub/market concept. Highly visible and high traffic sites ranging from 1500 to 3000 square feet are required. Patio areas, while not a must, are a welcomed addition.  A liquor license is also an added plus.

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CATEGORY:   Quick Casual

Chain Name:  Tony Boloney’s

Company Name:  Tony Boloney’s

Street Address:   300 Oriental Ave., Atlantic City, New Jersey 08401 

Tel:  609/344-8669                        Fax: 609/344-8660

Email:  info@tonyboloneys.com          Website:  www.tonyboloneys.com    

Menu Specialty:  Pizzas, Submarine sandwiches, Wraps, Wings, Fries, Salads & ‘Erotic Menu’.

Introduced:  2009 in Atlantic City.

No. of Locations:  Two in New Jersey

Areas of Operation:  New Jersey

Types of Location:  Street front, Plaza

BusinessType (corp., franchise, jv):   Corporate owned

Size Req’d:  1500 to 3000 sq.ft.

Special Requirements (patio, drive-thru, etc): 

Contact Name:  Michael Hauke – Founder, Owner (732/657-4488)

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY:  Tony Boloney’s

Related Chains:  Mustache Mobile food truck (www.mustachemobile.com) , Tony’s Farm Table

Last Report: Restaurant & QSR Expansion Report #112      Last Update:

NOTES, NAMES & NUMBERS:

 

 

 

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