Iconic ice cream brand, Carvel is celebrating its 80th anniversary with the debut of a contemporary new shoppe design and brand image, a move to enhance guest experience and spur a new wave of growth for the iconic brand. A leading regional ice cream brand in the Northeast, Carvel is known for its signature ice cream cakes, Fudgie the Whale character, freshly made soft serve ice cream and other hand-crafted novelty treats. Carvel also has a strong presence in South Florida where it has 22 locations, including the first site of the new shoppe design, which opened in Royal Palm Beach in March. Nationally, Carvel has expanded its presence through more than 100 Carvel Express Shoppes, which are often developed as co-brands with established host restaurants. The franchise chain expects to strengthen its brand footprint in core markets as it moves into a new stage of growth. In the year ahead, the company plans to add 20 new full and Express Shoppes. It is seeking franchisees to develop the Express Shoppes concept throughout the country and full shoppes in Florida as well as Northeast markets, including New York, New Jersey, Connecticut and Massachusetts. The new shoppe design features updates that showcase Carvel menu items, including new dipping cabinets and a topping bar, as well as a large display area for its signature ice cream cakes. Carvel has also added digital menu boards to communicate the company’s broad variety of treats. In new Carvel shoppes, guests will notice an inviting atmosphere with an updated look, wood-finished floors, vibrant colors and new brand imagery, including a revamped logo with a whimsical illustrated ice cream cone. The company also recently unveiled its new redesigned Express Shoppe and franchisees can develop Carvel Express Shoppes as stand alone units or co-branded units. Express Shoppes will also locate in non-traditional venues, such as airports, universities, malls, travel venues, military bases, stadiums and arenas and amusement parks. Carvel full shoppes range in size from 800 to 1200 square feet while Express Shoppes can range in size from 100 to 300 square feet.

CATEGORY:   Quick service

Chain Name:  Carvel

Company Name:  The Carvel Corp.

Street Address:  200 Glenridge Point Pkwy, Suite 200, Atlanta, Georgia 30342  

Tel:  404/255-3250             Fax:

Email:                       Website:  www.carvel.com & www.carvelfranchising.com

Menu Specialty: Premium soft-serve and hand-dipped ice cream products as well as uniquely shaped ice cream cakes.

Introduced:  In May 1934 near Hartsdale, New York by Tom Carvel

No. of Locations:  Over 400 (total)

Areas of Operation:  Carvel (full shoppes) in Florida and Northeast markets including New York, New Jersey, Connecticut and Massachusetts.

Types of Location:  Centers, Plazas, Streets, etc.

BusinessType (corp., franchise, jv):  Franchises

Size Req’d:  800 to 1200 sq. ft.

Special Requirements (patio, drive-thru, etc):  End caps preferred, Minimum 20 ft frontage.

Contact Name:  Scott Colwell – President

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY:  Focus Brands, Atlanta, Georgia

Related Chains:  Carvel Express Shoppe

Last Report: Restaurant & QSR Expansion Report #114   Last Update:

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