Restaurant & QSR Expansion Report

Charleys Signs on With Coke

Earlier in February, Gosh Enterprises, owner of the Charley's Grilled Subs and Charleys Philly Steaks restaurant concepts, and The Coca-Cola Co. announced a multi-year product and marketing agreement to serve Coca-Cola products in over 400 of its restaurants across the United States.  Effective March 2014, the Charleys restaurant in the United States will exclusively serve Coca-Cola products. In addition to its soft drinks such as trademarked Coca-Cola, Diet Coke, Coke Zero and Sprite, the company will provide Charleys locations with a selection of other beverages including Fanta Orange, Hi-C Fruit Punch and Barq's root beer. The agreement also includes the co-development of various marketing and promotional programs each year. Featuring its grilled-fresh-to-order Philly Cheesesteak sandwiches and subs, the Charleys brand is on over 520 restaurants in about 47 states and over 20 countries.

 

Gosh Enterprises – 2500 Farmers Dr., Suite 140, Columbus, Ohio 43235 (tel: 614/923-4700 fx: 614/923-4701 www.charleys.com)

The Coca-Cola Co - (800/241-2653 www.coca-colacompany.com)

 

 

 

s2Member®