Phoenix, Arizona-based Fox Restaurant Concepts has entered the juice bar market with a new concept and is planning to open locations in Georgia, Virginia and Massachusetts. Called Juby True, meaning Juice by True, the restaurant group opened the initial unit in October as an extension to the restaurant group's True Food Kitchen in Scottsdale, Arizona. CEO and Founder of Fox Restaurant Concepts, Sam Fox explained that the launch of the walk-up juice bar is in response to the increasing demand for more healthful food options. "When we first opened True Food Kitchen, we recognized the need for restaurants that offer nutritious food that also tastes good," he said. "We instilled the same philosophy in Juby True, but this time in a portable, convenient cup." Juby True serves cold-pressed juices, made in-house and bottled for on-the-go convenience. The menu also features protein blends and smoothies, water-based ‘hydrators’, ‘juice boosts’, coffees and teas and a variety of gluten-free, vegan and paleo-friendly snacks. New units of Juby True will be both stand alone locations and extensions of True Food Kitchen locations. Fox Restaurant Concepts is a restaurant group that presently includes13 concepts that vary from contemporary upscale to fast casual and walkup retail in six states.

CATEGORY:   Quick Service Juice Bar

Chain Name:  Juby True

Company Name:  Fox Restaurant Concepts

Street Address:    4455 East Camelback Rd., Suite B100, Phoenix, Arizona 85018

Tel:   480/905-6920                                                    Fax:  480/905-6921

Email:    info@foxrc.net                                        Website:    www.foxrc.com

Menu Specialty: Cold-pressed juices, protein blends and smoothies, water-based ‘hydrators’, ‘juice boosts’, coffees and teas and a variety of gluten-free, vegan and paleo-friendly snacks.

Introduced:  October 2013 in True Food Kitchen in Scottsdale, Arizona.

No. of Locations:   One in Scottsdale, Arizona.

Areas of Operation:  Planning expansion in Georgia, Virginia and Massachusetts.

Types of Location:  Stand alone and as co-brand in True Food Kitchen restaurants

BusinessType (corp., franchise, jv):

Size Req’d:

Special Requirements (patio, drive-thru, etc):

Contact Name:  Sam Fox –  Owner

Anita Waloker – Vice President, Marketing (480/751-2169)

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY:   Fox Restaurant Concepts LLC, Phoenix, Arizona

Related Chains:  True Food Kitchens, Blanco Tacos + Tequila, North Italia, Sauce Pizza & Wine, Zinburger Wine & Burger Bar, Culinary Dropout, The Arrogant Butcher, Wildflower American Cuisine, Olive & Ivy Restaurant + Marketplace,The Greene House, Little Cleo’s Seafood Legend, The Henry, The Rocket (mobile).

Last Report:   Restaurant & QSR Expansion Report #108       Last Update: