Restaurant & QSR Expansion Report

I Love This Bar in Florida

Toby Keith’s I Love This Bar & Grill is a full service restaurant and bar concept made famous by country singer Toby Keith’s 2003 hit song ‘I Love This Bar’. Serving a Southern style American menu of hamburgers, steaks, wings, etc., the large format restaurants features live entertainment. Each of the units includes an 85 foot full service bar built in the shape of a guitar. Operated by Phoenix, Arizona-based Boomtown Entertainment, there are presently about 15 restaurant/bars operating in Alabama, Arizona, California, Colorado, Illinois, Massachusetts, Michigan, Minnesota, New York, Ohio, Texas and Virginia with several more planned. Earlier this year, it was announced that the first Toby Keith’s I Love This Bar in Florida will open later this Summer. The 20,000 square foot unit will open at the new Artegon Orlando shopping, dining and entertainment project on International Dr. in Orlando. Then, in mid-March, the company reported that a second restaurant/bar will open in Florida, about 45 miles west at the Lakeland Square mall in Lakeland. It will be about 15,000 square feet and is expected to open in Summer 2015. Other scheduled locations include Boise in Idaho, Oxnard in California as well as Phoenix North and New Orleans.

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CATEGORY:   Full service Restaurant & Bar with Live Entertainment

Chain Name:  Toby Keith’s I Love This Bar

Company Name:  Boomtown Entertainment

Street Address:    4550 E. Bell Rd., Suite 150, Phoenix, Arizona 85032

Tel:   480/219-5149                 Fax:

Email:                                    Website:  www.tobykeithusa.com   

Menu Specialty: Southern-styled traditional American cuisine such as hamburgers, wings, steaks, etc.

Introduced:  Made famous by country singer Toby Keith’s 2003 hit song ‘I Love This Bar’, the first location opened in 2005 in Oklakoma.

No. of Locations:  Presently about 15 in Alabama, Arizona, California, Colorado, Illinois, Massachusetts, Michigan, Minnesota, New York, Ohio, Texas and Virginia.

Areas of Operation:  United States

Types of Location:  Freestanding, Pads, etc

BusinessType (corp., franchise, jv):   Corporate & Franchises

Size Req’d:  15,000 to 25,000 square feet

Special Requirements (patio, drive-thru, etc): 

Contact Name:  Frank Capri – CEO

John ‘JT’ Thomas – Vice President, Marketing, Entertainment

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Boomtown Entertainment, Phoenix, Arizona

Related Chains: 

Last Report:  Restaurant & QSR Expansion Report #113     Last Update:

NOTES, NAMES & NUMBERS:

 

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