In late September, Roy Rogers Restaurants reported that it had signed a development agreement with an area franchise group led by veteran restaurant operator Dipen Desai to develop Roy Rogers quick service restaurants across Bergen and Essex counties in northern New Jersey. The first Roy restaurant is projected to open in 2016. The agreement will increase the chain’s presence in the New Jersey market as the Mid-Atlantic restaurant chain continues its expansion plan with the franchise development company, Franchise Dynamics. Based in Frederick, Maryland, the Plamondon Companies owns and operates 22 Roy Rogers Restaurants and oversees 28 franchise locations in the Mid-Atlantic region. The Roy Rogers Restaurants feature a menu that features USDA choice top round roast beef, hand-breaded, fresh fried chicken and burgers. Unique to the Roy Rogers units is its Fixin’s Bar, featuring a variety of condiments such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces.
CATEGORY: Quick Service
Chain Name: Roy Rogers Restaurants
Company Name: Roy Rogers Franchise Company LLC
Street Address: 991 New Design Rd., Suite 109, Frederick, Maryland 21703
Tel: 877/447-3769 Fax:
Email: franchise@royrogersrestaurants.com Website: www.royrogersrestaurants.com
Menu Specialty: USDA choice top round roast beef, hand-breaded, fresh fried chicken and burgers.
Introduced: Introduced in 1968 in Falls Church, Virginia by Marriott Corp. Plamondon Companies acquired trademark in 2002.
No. of Locations: About 50
Areas of Operation: Northeast and Mid-Atlantic United States
Types of Location: Freestanding, pads, shopping center end caps, urban street fronts
Business Type (corp., franchise, jv): Corporate & Franchises
Size Req’d: 2800 to 3500 sq.ft., Non-traditional sites (transit sites, travel plazas, airports, etc) require about 700 sq.ft.
Special Requirements (patio, drive-thru, etc): Drive-thru, Seating for about 60, Visibility, Access, Parking,
Contact Name: Jim Plamondon – Co-President, The Plamondon Companies (jim@plamondon-cos.com)
Pete Plamondon – Co-President
Edward Prensky – CFO, The Plamondon Companies
Katrina Wyand-Yurish – Director Human Resources, The Plamondon Companies
Greg Seymoure – Director Restaurant Operations, The Plamondon Companies
Carrie Isabell – Director, Marketing, The Plamondon Companies
Christine Burgesser – Brand Marketing Coordinator, The Plamondon Companies
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES: Cassidy Raynor , Franchise Dynamics, 905 West 175th St., Suite 25W, Homewood, Illinois 60430 (708/798-1800 www.franchisedynamics.net )
PARENT COMPANY: Plamondon Companies, Frederick, Maryland
Related Chains:
Last Report: Restaurant & QSR Expansion Report #122 Last Update:
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