In mid-April, franchise restaurant Hurricane Grill & Wings reported that Derek Kirk has joined the brand’s executive team as Chief Marketing Officer. In this new position he will work collaboratively with Hurricane Grill & Wings’ franchise community and executive team to produce compelling and effective national programs and campaigns as well as provide support and direction for interactive, loyalty and local marketing. A restaurant industry veteran with more than 15 years of marketing experience, he most recently served as President of Bella Marketing Consulting. Prior to that, he was interim Vice President of Marketing for Smokey Bones and Vice President of Marketing for Chevys Fresh Mex. West Palm Beach, Florida-based Hurricane Grill & Wings includes about 58 locations in seven states featuring jumbo, fresh wings, more than 35 signature sauces and rubs and tropical, laid-back vibe. Then, just days later, the company announced that it has signed five multi-unit development agreements, representing 22 new locations. The Florida-based brand opened two locations, in Lindenhurst, New York and in Cape Coral, Florida, in early 2014, with plans for a total of 14 new units in Florida, Minnesota, Texas, Alabama, Colorado, Georgia, Arizona, Virginia and Tennessee by the end of the year. The development agreements include a five unit agreement with Ronit’s Inc. in the Richmond, Virginia area, a five unit agreement in Central Orlando, Florida with Central Florida Wings LLC, a three unit agreement for the North Orlando, Florida market with Tamarind Investments, LLC, a three unit agreement with JD Food & Grill LLC for the Dallas, Texas area and a six unit agreement in the Maricopa County in Arizona with an existing franchisee, Franchise Partners LLC.

CATEGORY:   Quick Casual

Chain Name:  Hurricane Grill & Wings

Company Name:  Hurricane AMT LLC

Street Address:     1800 Old Okeechobee Rd., Suite 100, West Palm Beach, Florida 33409

Tel:    561/932-1075                 Fax:

Email:                                     Website:  www.hurricanewings.com &  www.hurricanefranchising.com

Menu Specialty:  Fresh jumbo chicken wings with more than 30 signature sauces and flavors,  chicken, steak, burgers, Philly sandwiches, wraps, etc.

Introduced:  Opened in 1995 in Fort Pierce, Florida

No. of Locations:  About 55 in Alabama, Arizona, Florida, Georgia, Iowa, Maryland, Michigan, Minnesota, New York, North Carolina and Texas

Areas of Operation:   National

Types of Location:   Freestanding, End Cap

BusinessType (corp., franchise, jv):   Franchise

Size Req’d:  3400 to 5000 sq.ft.

Special Requirements (patio, drive-thru, etc):  Over 60,000 people within three mile drive, daily traffic over 25,000 vehicles, median household income over $60,000 within four minute drive,  visibility, access, parking, patio, pylon/building signage, minimum ceiling height of 10 ft., 12ft or more preferred

Contact Name:  Martin O’Dowd – President (877/769-9464 martin.odowd@hurricaneamt.com)

David Bloom – Sen. Vice President, Brand Expansion (561/296-5410 david.bloom@hurricanewings.com)

Derek Kirk – Chief Marketing Officer

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY:  Hurricane AMT LLC, West Palm Beach, Florida

Related Chains: 

Last Report:   Restaurant & QSR Expansion Report #115      Last Update: