In mid-July, Dallas-based Mexican pizza brand Pizza Patrón reported that its first and second quarter total sales in 2014 blew past expectations and are up 5.6 percent compared to the same six month period in 2013.And the company noted that this was achieved with 14 percent fewer locations. In 2013, Pizza Patrón closed 20 locations as part of a strategic effort to strengthen its business for the long term. In the first half of 2014, the company completed five additional closures and opened six new restaurants for a total of 91 stores, including the opening of the first two company-owned locations in Texas. During the first two quarters, while same-store sales growth for the restaurant industry was down, Pizza Patron registered same store sales growth of 11.6 percent. "We can attribute this year's higher sales to the success of our early year promotions, including our 'Any 3' pizza deal and the 'La Ch!#gona' campaign, which drew international media coverage and won several awards," said Brand Director Andrew Gamm. The company has taken many steps to further 'Mexicanize' the brand in 2014 with the introduction of new products like Pepperoni Mexicano and highly-focused campaigns like La Ch!#gona. "We are working hard to create strong brand differentiation, a culture of innovation and rock-solid profitability within our system," said Gamm. He also noted that as part of its new efforts to grow the brand, Pizza Patrón Inc. will entertain licensing agreements with companies who have access to special outlets like national grocery chains, major food services corporations, airport locations, college and university campuses and hospitals.
CATEGORY: Quick Service
Chain Name: Pizza Patron
Company Name: Pizza Patron Inc.
Street Address: 10999 Petal St., Suite 200, Dallas, Texas 75238
Tel: 972/613-8000 Fax: 972/613-8014
Email: feedback@pizzapatron.com Website: www.pizzapatron.com
Menu Specialty: Fresh-dough pizza
Introduced: 1986
No. of Locations: Over 90 in Texas, California, Arizona, Colorado, Illinois, Georgia.
Areas of Operation: Southeast and Southwest United States
Types of Location: Anchored open centers, end caps, freestanding, food courts, travel centers, etc.
BusinessType (corp., franchise, jv): Corporate (franchising on hold)
Size Req’d: With various formats, sizes range from food courts to 2500 square feet.
Special Requirements (patio, drive-thru, etc): Within 75 feet of primary traffic corridor, minimum traffic of 12,000 daily, visibility, parking, convenient access, etc.
Contact Name: Antonio Swad – Founder
Andrew Gamm – Brand Director
Ernesto Hernandez – Director, Operations
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY:Pizza Patron Inc., Dallas, Texas
Related Chains:
Last Report: Restaurant & QSR Expansion Report #119 Last Update:
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