Irvine, California-based Taco Bell Corp., a division of Yum! Brands Inc., reports that Brian Niccol will be promoted to CEO on January 1st, 2015. Currently President, Taco Bell U.S., Niccol will become the brand’s next CEO as current Taco Bell CEO Greg Creed will become CEO of Yum! Brands Inc. effective the same date. In this role, Niccol will be responsible for driving overall brand strategy and performance of the business in the United States and internationally, including doubling system sales for the ten year period ending 2022 and opening 2000 new restaurants. The growth strategy includes focusing on organic growth through innovation, new day part expansion, restaurant development and delivering world class operations. Taco Bell Corp is a leading Mexican-inspired quick service restaurant featuring made-to-order and customizable tacos, burritos, and specialties items. Taco Bell and its more than 350 franchise organizations have more than 6000 restaurants across the United States

Taco Bell Corp., 1 Glen Bell Way, Irvine, California 92618 (949/863-4500 www.tacobell.com)