The first Aroma Espresso Bar opened in downtown Jerusalem about 20 years ago and has grown to be a chain of more than 120 locations on three continents serving its gourmet coffee, fresh and healthy food. Aroma US presently consists of eleven branches, with four in New York City, one in Paramus, New Jersey, five in Miami, Florida and one in Bethesda, Maryland. Largely developed through single-franchise stores, Aroma US is currently focusing its growth in the Northeast region of the United States. The chain seeks trendy, downtown urban neighborhoods with high pedestrian traffic. High end malls and centers, tourist areas and areas with a nightlife atmosphere are also sourced. The cafes require about 1600 to 2500 square feet, preferably with a patio and a minimum frontage of 25 feet. Corner location and units with strong visibility are necessary. Aroma Espresso Bar has also launched its first-ever mobile application will allow patrons to pay and manage their loyalty benefits from their smartphone, using the MyCheck technology. Based on the success of Aroma Espresso Bar accepting the MyCheck app since October 2013 in its NYC locations, the company has decided to create their own app that will be accepted in all of its U.S. locations. This will allow the company to promote its own brand to customers and enhance its relationship with loyal consumers. The app will also facilitate special promotions direct to users' smartphones throughout the year, as well as provide new menu item announcements. Having recently entered the U.S. market, MyCheck is one of the largest mobile payment company in Israel.
MyCheck (888/666-0579 www.mycheckapp.com info@mycheckapp.com)
CATEGORY: Cafe
Chain Name: Aroma Espresso Bar
Company Name: Aroma USA Inc.
Street Address: 145 Greene St., New York, New York10012
Tel: 212/533-1094 Fax: 212/260-2541
Email: help@aroma.us Website: www.aroma.us
Menu Specialty: Gourmet coffees, teas, soups, salads, sandwiches, breakfasts, etc.
Introduced: 1994 on Hillel St. downtown Jerusalem. Opened in New York in 2006 and in Toronto, Ontario in 2007.
No. of Locations: Over 125 worldwide. Eleven in Maryland, New York, New Jersey & Florida and over 14 locations in Ontario.
Areas of Operation: Focusing on U.S. Northeast region
Types of Location: High end malls, centers, high pedestrian urban streets, tourist and entertainment areas
BusinessType (corp., franchise, jv): Franchise
Size Req’d: 1600 to 2500 sq.ft.
Special Requirements (patio, drive-thru, etc): High visibility corners, patio preferred, minimum 25 foot frontage
Contact Name: Gil Kiryati – CEO Aroma USA
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY: Aroma Espresso Bar Ltd., Israel (info@aroma.co.il)
Related Chains:
Last Report: Restaurant & QSR Expansion Report #112 Last Update:
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