Quick casual Mexican cantina concept, Salsarita’s has introduced a new incentive program to support 2014 and 2015 expansion. The company will offer new owners and existing franchisees who are interested in opening a new, traditional location a reduced annual royalty rate of three percent for the 2014 fiscal year and four percent for the 2015 fiscal year. The normal royalty rate of five percent will resume in 2016. The 14-year old chain presently consists of more than 80 locations in 19 states, including seven that are company-owned. Salsarita’s expects to have about 300 locations nationwide within five to six years.“We’ve spent the last year revamping the menu, systems and operations of Salsarita’s and are planning for a huge growth year in 2014,” said CEO Phil Friedman. “Due to the growing excitement and significant interest we’ve received from existing and new franchisees about wanting to grow the brand, we developed this incentive plan to encourage their growth opportunities by providing additional support. Our goal is to give our franchisees more confidence to move forward with new stores while allowing them to hold on to and invest their capital more strategically in that new restaurant.”That growth plan is being overseen by Friedman and also includes a new restaurant prototype and targeting existing territories for further expansion. The new prototype will debut in a company-owned store in early second quarter, then in its first franchised location in Southaven, Mississippi in mid-2014. Salsarita’s already has plans for opening at least one more company-owned location in the Carolinas as well as at least ten new franchise restaurants, before the end of the year.
CATEGORY: Quick Casual
Chain Name: Salsarita’s Fresh Cantina
Company Name: Salsarita’s Franchising LLC
Street Address: 4601 Charlotte Park Dr., Suite 250, Charlotte, North Carolina 28217
Tel: 866/617-2572 Fax:
Email: info@salsaritas.com Website: www.salsaritas.com
Menu Specialty: Made-to-order assortment of tacos, quesadillas and nachos, signature Casaritos, Mexican pizza-inspired Cantizzas as well as toppings, fillings and house-made salsas.
Introduced: In 2000 in Charlotte, North Carolina. Acquired by Salsarita’s Holdings LLC in mid-2011
No. of Locations: Over 80 in 19 states.
Areas of Operation: Focusing on Mid-Atlantic and Southeast regions. Plans to have about 300 nationwide in five to six years
Types of Location: Streets, plazas, freestanding and non-traditional such as colleges, airports, etc.
BusinessType (corp., franchise, jv): Franchise
Size Req’d: 2500 sq.ft.
Special Requirements (patio, drive-thru, etc):
Contact Name: Phil Friedman – CEO
Chris Bailey – Vice President, New Business Development
REAL ESTATE REPRESENTATIVES:
FRANCHISE REPRESENTATIVES:
PARENT COMPANY: Salsarita’s Franchising LLC, Charlotte, North Carolina
Related Chains:
Last Report: Restaurant & QSR Expansion Report #111 Last Update:
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