Southfield, Michigan-based hospitality company, Diversified Restaurant Holdings Inc. has unveiled its latest Buffalo Wild Wings restaurants, located in Sterling Heights, Michigan. The new unit is a relocation of a nearby Buffalo Wild Wing restaurant, which first opened in 1999, and was the first to be opened as part of the Diversified Holdings’ portfolio. Presently with 36 Buffalo Wild Wings restaurants in Indiana, Illinois, Michigan and Florida, the company is one of the largest Buffalo Wild Wings franchisees. The new location, in the Forum Center on Mound Rd., is also the first in the state to feature the new ‘Stadia’ design, aimed at bringing the feel of a stadium to the dining experience. The location also offers an additional 1000 square feet with an additional 60 seats and features an all-season patio. Diversified Holdings’ area development agreement calls for an additional 13 locations by 2017. Three more units will open in Michigan, Indiana and Florida in 2014.
CATEGORY: Quick Casual
Chain Name: Buffalo Wild Wings
Company Name: Diversified Restaurant Holdings Inc. (Franchisee)
Street Address: 27680 Franklin Rd., Southfield, Michigan 48034
Tel: 248/223-9160 Fax: 866/737-8689
Email: ir@drh-inc.com Website: www.diversifedrestaurantholdings.com
Menu Specialty: Full menu featuring a wide choice of boldly flavored, made-to-order chicken wings specializing in signature sauces along with a full bar.
Introduced: First Buffalo Wild Wings in Diversified Restaurant Holdings’ portfolio opened in 1999 in Michigan.
No. of Locations: 35 in Indiana, Illinois, Michigan and Florida. Three restaurants opening in 2014 and 13 opening by 2017.
Areas of Operation: Indiana, Illinois, Michigan and Florida
Types of Location: Freestanding, Pads, End caps, etc.
BusinessType (corp., franchise, jv): Public company, Franchisee
Size Req’d: 4000 to 7000 sq.ft.
Special Requirements (patio, drive-thru, etc): 120 parking spaces, Minimum population of 40,000 , 80% or more between 20 and 50 years, Minimum household income of $30,000. Locates near strong traffic generators, at least 25,000 daily traffic past the site.
Contact Name: Michael Ansley – President, CEO
David Gregory Burke – CFO, Treasurer
Jason T Curtis – COO
Lupita Distaso – Vice President, Purchasing
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Related Chains: Bagger Dave’s Legendary Burger Tavern
Last Report: Restaurant & QSR Expansion Report #115 Last Update:
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