Restaurant & QSR Expansion Report

Showing California the Piri Piri Way

Boneheads Grilled Fish & Chicken is a fast casual restaurant concept that boasts of fun, fiery and flavorful cuisine. The menu ranges from fire-grilled fish seasoned with its signature spices to chicken dishes marinated with Piri Piri sauce. Last week, Ron Barber, Chairman of Boneheads Grilled Fish & Chicken reported that part of the company’s immediate expansion will include five locations in Pakistan, the chain’s first overseas restaurant.  Franchisee Mukaram Ghani signed a five-store agreement to bring Boneheads overseas with two locations opening in Pakistan by December 2014. In addition to international growth, the company reports continued U.S. growth, including a 20-store franchise agreement in Southern California with Malik Asif, an existing multi-restaurant operator.  In addition, six more locations are set to open in Georgia, New Jersey, Arkansas, Louisiana, Mississippi and Texas. "With the amount of inquiries we have received in 2014, we are on track to open 50 locations in the next three years,” said Barber. “As we continue to grow, so will our corporate infrastructure to support our franchisees both domestically and internationally." Introduced in Atlanta in 2006, there are presently nine Boneheads restaurants open and several in development. In June, Boneheads will open at 4456 Youree Dr. in Shreveport in Louisana and in August at 5815 Windward Pkwy. in Alpharetta, Georgia.

header2

CATEGORY:   Quick Casual

Chain Name:  Boneheads Grilled Fish & Chicken

Company Name:  Boneheads Franchise Company

Street Address:  91 W. Wieuca Rd., Suite A-300, Atlanta, Georgia 30342

Tel: 855.347-4433 & 404/705-0802    Fax:

Email: feedback@eatboneheads.com & realestate@eatboneheads.com

Website: www.eatboneheads.com    

Menu Specialty: Menu ranges from fire-grilled fish seasoned with its signature spices to chicken dishes marinated with Piri Piri sauce.

Introduced:  About 2006 in Atlanta, Georgia

No. of Locations:  Nine operating in North Carolina, Georgia, Tennessee, Texas.  Additional openings scheduled for Georgia, New Jersey, Arkansas, Louisiana, Mississippi, Texas, California and Pakistan.

Areas of Operation: 

Types of Location:  End Cap

BusinessType (corp., franchise, jv):  Franchise

Size Req’d: 2400 to 3600 sq.ft.

Special Requirements (patio, drive-thru, etc):  Patio preferred.

Contact Name:  Ron Barber – Chairman
James Walker – Brand Development, Operations, Franchise Growth
Bryan St. George – Director Franchise Support

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Boneheads Franchise Company, Atlanta, Georgia

Related Chains: 

Last Report:Restaurant & QSR Expansion Report #117  Last Update:

NOTES, NAMES & NUMBERS:

s2Member®