One of the largest smoothie chains in the United States, Planet Smoothie is planning to double its number of locations in the Atlanta market, and it's looking for a partner to help make that happen. Introduced in Atlanta almost 20 years ago, the chain currently numbers 14 locations in metro Atlanta, stretching from Morrow to Alpharetta, and more than 100 locations nationwide. The chain has identified opportunities to expand in Inman Park, Midtown Mile, Atlantic Station, Buckhead, Briarcliff, Virginia Highland, Tuxedo Park, Johns Creek, Sandy Springs and Alpharetta. In addition, the chain is planning expansion in the Central Florida region.  A Central Florida franchisee Jason Mann sees opportunities to expand in the Orlando area downtown, on International Drive, at Florida Mall, Kissimmee, Celebration and Clermont. He also says the business opportunity is strong in Daytona Beach, Ormond Beach, New Smyrna Beach, Ocala and Lakeland.  Presently there are 28 Planet Smoothie locations in the area and the company anticipates adding eight more over three years. Recognized for its healthy ingredients that offer superior nutrition, the flavor and nutrition of its smoothies have helped the brand develop a strong following. Planet Smoothie uses real fruits and vegetables and has developed a proprietary sweetener made from stevia and agave nectar.

CATEGORY:   Quick Services, Smoothies

Chain Name:  Planet Smoothie

Company Name:  Tasti D-Lite LLC

Street Address:  341 Cool Springs Blvd., Franklin, Tennessee 37067  

Tel: 615/550-3012        Fax:

Email:                           Website:  www.planetsmoothie.com     

Menu Specialty: Smoothies using real fruit and vegetables

Introduced:  Launched in 1995 in Atlanta, Georgia. Launched franchise program in 1997, acquired by Tasti D-Lite LLC in 2011.

No. of Locations:  Over 100 in 19 states

Areas of Operation:  National

Types of Location: 

BusinessType (corp., franchise, jv):  

Size Req’d: 750 to 1000 sq.ft., Kiosk and Express format can be as small as 200 sq.ft.

Special Requirements (patio, drive-thru, etc):  Concentration of middle to high income consumers, near anchor retail, business districts, schools and exercise facilities.

Contact Name: Peter Holt – President, CEO
Pat Fox – CFO
 Donna Smith – Vice President, Marketing
Kurt Ullman – Vice President, Global Development
Dedria Ryan – Vice President, Operations
David Neely – Vice President, Manufacturing

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Tasti D-Lite LLC

Related Chains:  Tasti D-Lite

Last Report: Restaurant & QSR Expansion Report #123     Last Update:

NOTES, NAMES & NUMBERS: