Restaurant & QSR Expansion Report

Taking Beach Design National

In early June, seafood chain Captain D’s Seafood Restaurant celebrated its 45th anniversary at its franchise convention held in Atlanta with the introduction of the chain’s new restaurant re-image that resembles a fresh, contemporary seaside destination.  The ‘Beach Design’ also includes new menu boards, new dinnerware and a newly reformulated equipment line.  Based in Nashville, Tennessee, Captain D’s owns, operates and franchises over 500 restaurants in 25 states, plus military bases around the world.  The restaurants serve a widely varied seafood menu that includes freshly prepared entrees and the company’s signature hand-battered fish which is prepared to order to ensure freshness. The restaurants also offer premium quality grilled fish as well as shrimp, chicken, shrimp and beef kabobs, hushpuppies, desserts and freshly brewed southern-style sweet tea. Captain D’s is expanding its national footprint and entering into new markets.  The current target areas include the Southeast region with focus markets in the East Coast region in Northeast Florida, Georgia and South Carolina.

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CATEGORY:  Quick Casual

Chain Name:  Captain D’s Seafood Restaurant

Company Name:  Captain D’s LLC

Street Address:   624 Grassmere Park Dr., Suite 30, Nashville, Tennessee 37211 

Tel:   615/391-5461 & 800/314-4819    Fax:

Email:                                                                Website: www.captaindsfranchising.com    

Menu Specialty: A varied seafood menu including fresh entrees, signature hand-battered fish, premium quality grilled fish, shrimp, chicken, shrimp and beef kabobs, hushpuppies, desserts and freshly brewed southern-style sweet tea.

Introduced:  The original Captain D’s Seafood & Hamburgers opened in Donelson, Tennessee in mid-August 1969.  The name was changed to Captain D’s Seafood in 1974.

No. of Locations:  Over 520 restaurants in 25 Eastern and Southeastern states as well as military based worldwide.

Areas of Operation:  National with present focus on Eastern and Southeastern region.

Types of Location: Freestanding, end caps and non-traditional sites.

BusinessType (corp., franchise, jv):   Corporate and franchised

Size Req’d:  3022 sq ft, 95-seat restaurant.  Lot size of 32,000 sq.ft.

Special Requirements (patio, drive-thru, etc):  30 to 35 parking spaces

Contact Name:    Phil Greifeld - President, CEO
Jonathan Muhtar - Chief Marketing Officer
Laurie Lawhorne - Chief Financial Officer
Jim Stevens - Chief Operating Officer
Michael Arrowsmith - Chief Development Officer
Michael T. Folks - Senior Vice President ,General Counsel
Janet Duckham - Vice President of Purchasing
Bindi Menon - Vice President of Marketing Analytics and Insights
Jason Henderson - Vice President of Product Innovation
Chris Crabtree - Vice President of Information Services
Tim Ward - Vice President of Operations
Brad Reed - Vice President of Franchise Operations
Larry Jones - Vice President of Operations Integration
Deb Wendorf - Vice Presdient of People Developmen

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Captain D’s LLC, Nashville, Tennessee

Related Chains: 

Last Report:  Restaurant & QSR Expansion Report #118 Last Update:

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