Restaurant & QSR Expansion Report

Coming Soon to Winter Park….

Zona Fresca is a quick casual Baja-style Mexican restaurant that was first introduced in Fort Lauderdale in South Florida in 2001.  Currently a franchise chain of about ten locations, the restaurants feature a menu of tacos, burritos, nachos, quesadillas, salads, etc., all made in-house using fresh and local ingredients.  Fresh Zone Enterprises LLC, the franchising component of the company, is growing the chain beyond its South Florida base and the chain currently includes two units in New Jersey and one in New York State. The majority of the locations are street and freestanding restaurants and one is in a mall. A new location, at North Orlando Ave. at Kindel Ave. in Winter Park, Florida is scheduled to open shortly and location is also planned for the Fort Lauderdale-Hollywood International Airport in Fort Lauderdale.


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CATEGORY:   Quick Casual

Chain Name:  Zona Fresca Fresh Mexican Grill

Company Name:  Fresh Zone Enterprises LLC

Street Address:   1635 North Federal Hwy., Fort Lauderdale, Florida 33305

Tel: 954/566-5790         Fax: 954/566-5930

Email:                      Website:   www.zonafresca.com  

Menu Specialty: Baja-style menu tacos, burritos, nachos, quesadillas, salads, etc

Introduced:  Oscar de Armas and Tim Dobravolskis opened the first Zona Fresca in Fort Lauderdale, Florida in 2001.  Martin Diaz-Yabor joined and they opened the second restaurant in Plantation, Florida.

No. of Locations:  About ten in Florida, New Jersey & New York

Areas of Operation:  National

Types of Location:  Street front, freestanding, malls, etc.

BusinessType (corp., franchise, jv):   Franchise

Size Req’d:  Approximately 2500 to 3500 sq.ft. with 3400 sq.ft. being ideal.

Special Requirements (patio, drive-thru, etc): 

Contact Name:  Oscar de Armes – CEO
Timothy Dobravolskis – COO
Martin Diaz-Yabor - CDO

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Fresh Zone Enterprises LLC, Fort Lauderdale, Florida

Related Chains: 

Last Report:  Restaurant & QSR Expansion Report #131   Last Update:

NOTES, NAMES & NUMBERS:

 

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