In mid-October, the New Miami Subs Grill reported that Primos Group LLC has signed on to open three new restaurants in the Miami area.  The first location is expected to open before the end of the year at 18660 South Dixie Hwy in the Cutler Bay area of Miami.  A second unit near Miami’s Sun Life Stadium will follow with the third to be announced later. The planned locations will be open 24-hours, will also feature breakfast and serve beer, wine and champagne. The Primos Group LLC locations will feature a modified exterior design and the full new interior look by the artistic direction of architect Kobi Karp of Kobi Karp Architecture and Interior. The Primos Group founders, Oscar Fernandez and Jaime Maussan, natives of Mexico, plan on creating showpiece restaurants in Miami that they can introduce to their home country at a later date.  Plans for national and worldwide expansion continue at the New Miami Subs Grill, with upcoming international locations scheduled for Jordan, New Zealand, South America and 56 locations to open in the Gulf Coast countries of Saudi Arabia, Kuwait, United Arab Emirates, Oman, Qatar and Bahrain. In national expansion, the franchise brand recently announced 58 restaurants to open throughout Hawaii. The quick casual chain presently has locations in Florida, South Carolina and Guyana. The restaurants will operate in freestanding unit in the 2000 to 4000 square foot range as well as it smaller 1000 to 2000 square foot Express units in gas stations, convenience stores, etc.

CATEGORY:   Quick Casual

Chain Name:  New Miami Subs Grill

Company Name:  Miami Subs Franchising Corp.

Street Address:   6300 N.W. 31^st Ave., Fort Lauderdale, Florida 33309

Tel:  954/973-0000                                                   Fax:

Email:  franchising@miamisubs.com                      Website:    www.miamisubs.com

Menu Specialty:  Hot and Cold Subs, Philly Cheesesteaks, Chicken Wings, Gyros, Angus burgers and full breakfast menu in some locations.

Introduced:  1988 by Gus Boulis

No. of Locations:  About 30 in Florida, One in South Carolina, One in Guyana

Areas of Operation:  Worldwide with upcoming international locations in Jordan, New Zealand, South America, 56 location to open in Gulf Coast countries,  58 locations throughout Hawaii.  Seeking franchisees in California, Texas and Japan with continued growth in Florida.

Types of Location:  Freestanding locations and co-branding in gas stations, convenience stores, airports, universities, mall food courts,etc.

BusinessType (corp., franchise, jv):   Franchise

Size Req’d:  Freestanding units of 2500 to 3000 square feet.  Express units of 500 to 1000 square feet in gas stations, convenience stores, food courts, airports, universities, etc.

Special Requirements (patio, drive-thru, etc):  Drive-thrus, Visibility

Contact Name:  Bernard Vogel – President, Chairman of the Board

Richard Chwatt – CEO

Frank Baran – Vice President, Operations

Robert Haar – Director, Franchise Dvelopment

Ambrose Whyms – Director of Training

REAL ESTATE REPRESENTATIVES:

FRANCHISE REPRESENTATIVES:

PARENT COMPANY: Miami Subs Franchising Corp., Fort Lauderdale, Florida

Related Chains: 

Last Report:    Restaurant & QSR Expansion Report #106       Last Update: